CRAFT Artisan Wood Floors

06/05/2026

Introducing our Modena Collection.

Drawn from the architectural heritage of Northern Italy — warm, organic tones balanced with refined neutrals for a floor that elevates a space without ever asking for attention.

Crafted from Select Northern Oak, a proprietary CRAFT grade hand-sorted for cleaner grain and a more tailored look than standard oak.

Learn more at craftfloor.com/modena

06/05/2026

There's a new way of doing flooring...
It's called Ceiling & Wall cladding.

CRAFT's Ceiling & Wall cladding is designed to coordinate seamlessly with your flooring — same species, same finish, same colour.

The whole space reads as one.

Available in every standard CRAFT and UrbanWood colour, with full customization on widths, species, and reveal options.

Made to order — approximately 10 to 14 weeks from purchase order. Currently available across Canada.

Find your colour and start your order at:
craftfloor.com/cladding or urbanwoodfloor.com/cladding

06/03/2026

It's always a pleasure collaborating with the talented on these beautifully designed homes.

Like on this award-winning project, The Georgia, featuring our Yorkville floor from UrbanWood.

From the kitchen to the dining room to the entryway stairs — Yorkville serves as one continuous thread that anchors every bold design decision in this home.

Project details —
Designer:
Build:
Photography:

06/03/2026

The floor that makes every room feel considered. Aragon by CRAFT Floor — handmade North American Hickory with VintageCRAFT artisan hand texturing, giving it the warmth of a timeworn floor with the durability of a 30-year finish warranty.

Neutral medium brown tones, 8" wide plank, ultra-matte DuRa Finish™ — and

GREENGUARD Gold certified for the air you breathe.

Explore Aragon at craftfloor.com/aragon

With its neutral medium brown tones, Aragon is a wonderful choice for any room, as it will complement a wide variety of designs and furnishings.

06/02/2026

Proud to sponsor last Thursday’s evening with .

Rooms full of designers, builders, and architects — the people who specify the details that actually matter.

Events like this are why the best work in this industry happens through relationships, not transactions.

Thanks to Exclusive Floors for bringing the community together.

05/29/2026

Something new is coming from CRAFT...

Inspired by the refined architecture of Northern Italy. Crafted from Select Northern Oak.

A modern reinterpretation of hand-selected hardwood flooring that’s built to elevate.

Stay tuned.

craftfloor.com/modena

05/28/2026

Another look at MU Architecture's Lac Tremblant retreat — and the way Norcia grounds the entire space.

Wide-plank White Oak with a deep, wire-brushed texture. Warm, natural tones that meet the surrounding landscape head-on.

Architectural brilliance, perfectly floored.

Explore more of this stunning floor at craftfloor.com/norcia

Project details —
Architecture:
Flooring: | Norcia – StyleWood Collection
Photography:

05/28/2026

More from Karin's project, and it just keeps getting better.

Calais has a way of grounding a space — Premium Grade White Oak with a wire-brushed texture that works with the design, never against it.

Every room. Every corner. Tied together.

Explore Calais at craftfloor.com/calais

Design:
Contractor:
Flooring:

05/27/2026

High gloss had its era. The flooring industry has moved onto matte finishes.

Low-sheen. Wire-brushed. Natural oiled. Finishes that let the grain, texture, and character of real wood come through instead of burying it under a plastic sheen.

This isn’t a trend. It’s a correction.

Our DuRa Finish™ Ultra Matte was designed around this principle — a finish that disappears so the wood can show up naturally.

Available across every CRAFT and UrbanWood floor.

The next chapter isn’t about going flatter. It’s about pairing low-sheen finishes with bolder textures, longer planks, and materials that feel honest in the hand.

That’s the direction. And we’re already there.

Explore CRAFT’s DuRa Finish™ at craftfloor.com/finish
Or UrbanWood’s DuRa Finish™ at urbanwoodfloor.com/finish