08/07/2026
"In my 20s I was lightning in a bottle."
Steve Rogers signed up as a College Pro franchisee at 25. Twenty-three years later, he was CEO of a 7-brand franchise portfolio doing $600M in system-wide sales - College Pro, CertaPro, Paul Davis, California Closets, and more.
His whole philosophy in one line:
"The most important thing in business is to know thyself - and to be able to look in the mirror and say, 'I don't want to be Donald Trump or Bill Gates.' It's enormously freeing the day you can say, 'I don't want to.'"
That's the CP thesis. Build a business as you build yourself.
"In my 20s I was lightning in a bottle." Steve Rogers signed up as a College Pro franchisee at 25. Twenty-three years later, he was CEO of a 7-brand franchise portfolio doing $600M in system-wide sales - College Pro, CertaPro, Paul Davis, California Closets, and more. His whole philosophy in one lin...