Kroma Artist's Acrylics

03/04/2026

🇺🇸 📦 U.S. Shipping Update! With tariffs reduced from 35% to 10%, we have been able to significantly lower our shipping rates to the United States.

02/22/2026

Genuine French Ultramarine Blue dry pigment ✨

02/21/2026

A closer look at what is on our counter right now 👀 We brought back Escoda’s line of short Chungking bristle filberts, expanded the range of travel and breakdown brushes. Also, full restock on Art Tool Kit products including their new washi tape. And a fresh batch of our new Quinacridone Gold Hue.

01/03/2026

Resuming regular shop hours today. Kroma is open 10 till 6 every day. Happy new year! ✨

12/29/2025

12/22/2025

🌈♥️

12/05/2025

Vancouver Grey Winter 2026 edition is now available in store and online!

Vancouver Grey is made from reclaimed pigment that accumulates during our milling process. The pigments form brightly coloured sedimentary layers that we re-grind in our mill to make a chromatic grey. Each batch is unique and available only while supplies last.

12/04/2025

bts

12/01/2025

Today until December 14th, 20% off all Escoda paint brushes in store and online— discount automatically applied at checkout! ⛄️

11/17/2025

Benzi Burnt Orange p.br.25

11/05/2025

NEW COLOUR!

KROMA is now producing Quinacridone Gold Hue as a part of our regular production. This often requested colour is a three pigment mixture based on a cult favourite whose pigment manufacturer stopped producing it over 20 years ago.

While KROMA's specialty is single pigment recipes, there are some blended colours we do make by popular request. With this blend we have done our best to match the unique characteristics that make this colour beloved by artists. A glowing, deep orange mass tone breaks into a warm golden orange mid-tone and a shrill, cool, yellowish undertone. We achieved this by blending a mixture of Nickel Azo Yellow, Transparent Red Oxide and Benzi Burnt Orange. 

Until I began mixing with this colour I was unsure of whether we should produce it. We make other reddish browns such as Transparent Red Oxide or our long time favourite, Benzi Burnt Orange. I was convinced when I saw how Quinacridone Gold holds light like a glowing gemstone. With super strong tinting power and crystal clear translucency, Quinacridone Gold is ideal for glazing techniques and is a popular under painting colour. It also functions as an energized reddish brown de-saturator for bright colours.

The chart on the third slide shows the mass and undertone, tints with white pigments, and blends to give examples of how Quinacridone Gold mixes with other pigments. The mass tone shows the paint as it is straight out of the tube. A wash shows the paint diluted with a small amount of water to show its undertone. Tints are diluted 50/50 with Zinc and Titanium White. The rest are blends to give a sense of how the colour looks when combined with other pigments.

Now available in all six sizes in store and online. I hope you enjoy this colour as much as we have enjoyed making it!