Naroska Webseite/Imprint: http://www.naroska.de/impressum.html
Naroska is an independent, owner-operated design studio in Berlin. Design is our vocation.

Imprint: http://www.naroska.de/impressum.html
Naroska is an independent, owner-operated design studio in Berlin. We create image programmes, symbols, logos, publications, books, magazines, posters, promotional campaigns, exhibitions, interiors, signage systems and websites. Our mission is to help individuals, large companies, institutes and non-profit organisations find their own visual identity.

We handle all projects with the same degree of passion and meticulous attention to detail. We work in close cooperation with our customers, listening and analysing to find individual and effective solutions with a new and surprising twist. That is the challenge we set ourselves with
every new project. Good ideas are what really count in the end.

200 Years and CountingTo mark the 200th anniversary of photography, C/O Berlin placed the medium centre stage during the...
25/08/2026

200 Years and Counting
To mark the 200th anniversary of photography, C/O Berlin placed the medium centre stage during the week of World Photography Day with a varied, all-day programme of events. The visual identity took as its starting point Joseph Nicéphore Niépce’s earliest surviving photograph, created around 1826. Naroska translated its grainy materiality and historical significance into a flexible graphic system that connects the origins of photography with its future possibilities. The result is a visual identity that does not merely reference the past, but understands it as a starting point for something new.

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Nobel HeroesHow can science become visible in public space? For the permanent “Lindau Nobel” exhibition at Berlin’s Gend...
20/08/2026

Nobel Heroes

How can science become visible in public space? For the permanent “Lindau Nobel” exhibition at Berlin’s Gendarmenmarkt, Naroska developed a spatial identity that functions as both exhibition and event space.

Created to mark a double anniversary — 25 years of “Nobel Heroes”, the unique global portrait project by photographer Peter Badge, and 75 years of the Lindau Nobel Laureate Meetings — the exhibition establishes a permanent place for encounter, exchange and inspiration. Since 1951, the Lindau Meetings have brought Nobel Laureates together with some of the world’s most promising young scientists. With “Lindau Nobel”, this dialogue now gains a lasting presence in Berlin.

At the heart of the design is an open, adaptable exhibition system. Bespoke picture rails structure the space and provide a flexible framework for displaying the photographic works. The architecture is not treated as a neutral backdrop, but as an active part of the experience: large-scale photographic wallpapers sit alongside traditional photographic prints, while semi-transparent graphics applied to the glass façades extend the portraits into the surrounding city.

The interplay of scale creates rhythm and intimacy. Some faces meet visitors at eye level; others occupy entire surfaces, revealing the extraordinary scope of this global community. The result is not a static archive, but a flexible environment designed to accommodate exhibitions, conversations, events and encounters.

An introductory text by Wim Wenders provides a personal and poetic point of entry, reflecting on the enduring fascination of the Laureates themselves. “Lindau Nobel” translates scientific excellence into an immediate visual experience, creating a lasting interface between art, science and public dialogue.

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Founded in 2003 by Helmut Newton, the Helmut Newton Foundation has evolved significantly over the past 23 years. What be...
24/07/2026

Founded in 2003 by Helmut Newton, the Helmut Newton Foundation has evolved significantly over the past 23 years. What began as a Berlin-based foundation has grown into an internationally active institution, presenting touring exhibitions worldwide and establishing long-term collaborations with internationally renowned artists, collections and brands. Whether in museums, photography festivals or at the intersection of photography, fashion and lifestyle, the impact of Helmut Newton’s work remains as powerful and relevant as ever, more than two decades after his death.

This development is reflected in the Foundation’s new brand identity. The Helmut Newton Foundation becomes the Newton Foundation. The name change acknowledges the broader scope of the institution: alongside Helmut Newton’s work, the Foundation also preserves and presents the photographic legacy of his wife June Newton, better known by her artistic pseudonym, Alice Springs. The use of Helmut Newton’s first name has long implied that the Foundation was dedicated exclusively to his work. By removing the first name from the brand, the emphasis shifts deliberately from the individual to the institution.

The new corporate identity places the Foundation itself at the centre while allowing each exhibition considerable visual independence. The recurring and flexible use of the new wordmark together with the address line forms the framework of the design system. Within this graphic structure, exhibitions and collaborations with other artists can develop their own distinct visual language while remaining part of a coherent overall identity.

The corporate identity extends across every aspect of the Foundation, from the façade and wayfinding system to its printed and digital communications, as well as exhibition graphics and object labels. The result is a consistent and contemporary visual identity that reflects the Foundation’s international presence while providing the flexibility to accommodate the diversity of its programme.

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Ostgebiete / Ziemie Zachodnie – German-Polish PerspectivesTo mark the 35th anniversary of the German Polish Neighbourhoo...
09/07/2026

Ostgebiete / Ziemie Zachodnie – German-Polish Perspectives

To mark the 35th anniversary of the German Polish Neighbourhood Treaty, the photography exhibition “Ostgebiete / Ziemie Zachodnie” brings together renowned photographers from both countries in a visual dialogue on memory, identity and transformation.
The focus is on German-Polish perspectives on a shared space of memory in Poland. For many Germans, the former eastern territories of the German Reich are associated with flight and expulsion, with memories of the loss of their homeland and the enduring legacy of these profound experiences in countless family histories. They form part of a collective memory that continues to shape identities in this country to this day. From a Polish perspective, the Ziemie Zachodnie – the Western Territories after 1945 – mean something different: the new arrivals had themselves often been driven out of the East and carried with them the experience of the German occupation. It was about arriving in a foreign land, a difficult new beginning, and a region shaped by the Germans that only gradually became a home. The perspectives are fundamentally different, yet inextricably intertwined.
The artistic works of ten photographers from both countries show how traces of a process – one that remains visible and palpable to this day and is characterised by appropriation and farewell – have become inscribed in the landscapes, architecture and family narratives on both sides of the River Oder.
Featuring works by: Karolina Gembara, Annette Hauschild, Thomas Meyer, Katarzyna Mirczak, Filip Piotrowicz, Natalia Poniatowska, Linn Schröder, Ina Schoenenburg, Wojtek Sienkiewicz, Heinrich Völkel

08/07/2026

Olympic and Paralympic Games

Berlin’s bid, together with its partner cities, to host the Olympic and Paralympic Games in 2036, 2040 or 2044 is an ambitious project for the future. The selection process takes place in two stages. Under the guiding principle „Germany Wins with Berlin“, the capital must first prevail against other German candidate cities before going on to compete on the international stage.
The Games are about far more than sport alone. Berlin itself becomes the Olympic stage. A comprehensive wayfinding system links the sporting venues and cultural destinations, creating a coherent urban experience and making the Games visible throughout the city.

The central concept of this wayfinding system is the consistent use of the Olympic Rings, from the largest urban interventions down to the smallest graphic details. Visitors arriving by air or rail are welcomed from the very beginning of their journey: the Olympic Rings mounted on Berlin’s Television Tower signal the start of the Olympic experience even before they reach the city centre. This Olympic route connects sport, culture and the wider community. Competitions set against Berlin’s iconic landmarks, together with the planned medal ceremonies at the Brandenburg Gate, symbolise what defines the city: openness, diversity and the unifying power of sport.

To support Berlin’s bid, a 328-page Bid Book was produced, presenting every aspect of the proposal—from the sporting disciplines and competition venues to the city’s wayfinding concept, urban integration, financing, sustainability and public participation. It forms both the strategic and visual foundation of Berlin’s Olympic bid, communicating a vision of the Games as a shared project for the city’s residents and visitors from around the world.

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C/O Berlin Talent Award 2025 Publication and ExhibitionThe book is two in one. On the right-hand side is German, and whe...
10/03/2026

C/O Berlin Talent Award 2025 Publication and Exhibition

The book is two in one. On the right-hand side is German, and when turned, on the left-hand side is English. The front and back are therefore covers. There is no beginning and no end. Through the reflection of the viewer in the cover, they can “read„ their own face.

Sheung Yiu (born 1991, Hong Kong/Finland) is a Hong Kong-born visual artist and researcher based in Helsinki. In his artistic practice, he explores imaging practices that emerge at the intersection of ubiquitous photography and large-scale data processing. He is currently exploring the history of face reading and facial recognition to understand how photographs become predictions. His works manifest themselves in the form of photographs, video essays, Desktop performances, exhibition installations and artist books.

Megan Williams (born 1995, UK) is an author, editor and researcher in the field of art based in London. Her writing has been published in The Guardian, Elephant, CNN and Creative Review, where she was part of the editorial team from 2019 to 2025.

The C/O Berlin Talent Award is presented once a year in the categories of art and theory to a tandem under the age of 35. It comes with prize money for both winners, a solo exhibition and a custom-designed publication. A joint artist talk rounds off the collaboration between theory and practice.

The Museum Folkwang offers its visitors free admission to the collection. To mark the occasion, a new key visual for a p...
06/03/2026

The Museum Folkwang offers its visitors free admission to the collection. To mark the occasion, a new key visual for a poster campaign was developed based on those of recent years.

06/03/2026
19/01/2026

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