13/04/2026
In high-end residential developments, I increasingly notice the same pattern: interiors begin to look interchangeable.
The same materials. The same palettes.
The same “safe” decisions.
Everything is well executed. But nothing feels specific.
And that’s where the problem begins.
Because in high-end residential, if a space could belong to any property nearby, it no longer defines its value.
It blends into the market.
I don’t see this as a design issue. I see it as a lack of clarity at the concept level.
When a project is clearly defined, decisions become more precise — not more expressive.
And that’s what creates distinction.
Not excess. Not trends. But a sense that the space could not exist in any other form.
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