07/08/2026
Paris noticed.
Our NeuleKalevala collection has been selected for Paris World Fashion Week — and every single piece in it was knitted by hand, right here in Helsinki.
No factory floor. No textile waste. Just natural materials, patient hands, and a design language rooted in Finnish craft tradition.
We started Mai Niemi Design House because we believed slow, considered fashion could be both beautiful and responsible. Paris agreeing with that feels like a quiet vindication.
If you’ve been curious about the collection — what it looks like, how it wears, what goes into each piece — the full story is on our site. Link in bio.
World Fashion Week VLGE