We also offer wilderness guidance. 10% of all profits go directly to nature conservation. Erel – Nature is wild, so are we. Erel is a Finnish wilderness-inspired brand blending clean outdoor aesthetics with a rough, streetwise attitude. We create durable clothing and other textiles — from minimalist premium quality colleges and caps to handcrafted wooden, leather and metal pieces like knives and
jewelry. Every item is made in small batches, handmade in Finland and built to last. Erel also offers consultation and wilderness guidance, from skills training to guided trips for those wanting to step deeper or higher into the wild. Behind the grit is real responsibility: 10% of all Erel profits go directly to nature conservation, and the brand takes part in river restoration, fish-stock recovery and various environmental projects across Finland. Every purchase helps protect the landscapes that inspire our work. Erel was founded in 2016 as a healthcare company focused on musculoskeletal rehabilitation. In 2020, the company changed its name and shifted fully into the wilderness and nature sector. By 2024, Erel began planning a broader expansion, and in 2025 the brand enters a new era, adding handcrafted items and a premium clothing line to its services. Crafting. Guidance. Premium Clothing. And most importantly protecting nature.
