1973 - The beginning : Brothers Gérard and Patrick Pariente open their first store, named “Influence”, inside the Passage du Caire shopping precinct in Paris
1983 - The combi : The brand becomes famous with the combi suit. This creation, crafted in cotton, comes “ready-to-dye” in any colour
1984 - The first steps of the Grand Méchant Look : NAF NAF takes its place on the international scene as a
joyful, feminine and sassy brand!
1990 - The nineties : The 1990s is a decade of thriving growth for the brand, which is all about colours, quirkiness and expansion
2009 - The new concept : NAF NAF reviews the interior design of its stores to resemble an apartment with quirky decor (furniture on the ceiling, hanging crockery, wallpaper)
2010 - The echantress dress : NAF NAF launches accessible, exceptional dresses, and it's a success! The enchantress dress appeals to thousands of young women
2012 - Dress Day : NAF NAF celebrates femininity with the launch of the first Dress Day
2015 - The return of the Grand Méchant Look : NAF NAF makes a return to its roots by reinventing its Grand Méchant Look (without forgetting the little pig!)
2016 - The reissues : NAF NAF reissues its signature embroidered sweatshirt. To make the vintage spirit perfect, the famous slogan, “à la conquête de l’univers,“ also makes its big comeback
2017 - Naf Naf : NAF NAF launches a delivery-only concept in a unique and artistic place
