Morel Flowers

Morel Flowers 🌱 Breeding for a better world
🇫🇷 Seeds produced with 🫶🏼 in France
💚 Passionate breeder of cyclamen & helleborus
morelflowers.com
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🌱 As spring draws to a close, so does the helleborus seed harvest season.While this year's harvest is nearing completion...
05/06/2026

🌱 As spring draws to a close, so does the helleborus seed harvest season.

While this year's harvest is nearing completion, we are already preparing the next generation of hellebores destined for growers around the world.

After pollination, the flowers develop seed pods that gradually mature before naturally opening to release their seeds. In the wild, these seeds simply fall to the ground and self-sow around the mother plant. In professional production, however, every step requires precision to ensure seed quality, varietal purity, and consistent performance.

Since the acquisition of Aad Koen at the end of 2023, we have successfully integrated helleborus seed production into our long-standing expertise in breeding and seed harvesting.

Today, our assortment includes 6 species and more than 30 varieties, featuring the commercial ranges SNOYA® (Helleborus niger) and GRØØVE® (Helleborus orientalis), alongside botanical species including Helleborus argutifolius, H. foetidus, H. lividus, and H. × sternii. This broad genetic portfolio allows us to meet the needs of growers looking for both market-driven varieties and distinctive landscape plants.

📩 Contact our team for cultivation guidelines and availability.

Launched last year, our range of Helleborus orientalis GRØØVE® confirms its strong potential as a robust and profitable ...
03/06/2026

Launched last year, our range of Helleborus orientalis GRØØVE® confirms its strong potential as a robust and profitable option for landscaping and outdoor planting. Beyond its ornamental value, GRØØVE® delivers the consistency, resilience, and ease of production growers expect.

• Compact, well-balanced plants with outstanding uniformity
• Very wide colour palette: white, red, pink, spotted and a selection of double flowers
• Near-100% flowering in the first year (seed-propagated variety)
• Flowering period from January to March
• Evergreen foliage • Hardy and cold-resistant down to –15 °C / 5 °F
• Low maintenance and easy to grow, prune, and manage

GRØØVE® combines diversity, performance, and reliability, making it a strategic choice for growers targeting professional landscaping, municipalities, and retail-ready winter programmes.

🌸 For technical guidance, production planning, or trials, contact our team.

📸 Crédit photo Aurelle.L Photographe .lphotographe

🏷️💚 Now is the perfect time to order your KOUMY® and LiFY® labels!For a limited time, labels are available free of charg...
28/05/2026

🏷️💚 Now is the perfect time to order your KOUMY® and LiFY® labels!

For a limited time, labels are available free of charge across Europe, including Switzerland and the UK. Don’t miss the opportunity before the offer expires!

You can now access the ordering platform directly via our website Morelflowers.com

We’ve simplified the entire ordering process to make it faster and easier than ever:
• One dedicated platform
• KOUMY® and LiFY® labels available in one place
• Easy selection by series
• Fast quotation & ordering process

No more complexity, just a simple and efficient way to get the labels you need, exactly when you need them.

🌱 Seed harvest season is at its peak in our cyclamen greenhouses.Right now, our teams are carefully harvesting cyclamen ...
22/05/2026

🌱 Seed harvest season is at its peak in our cyclamen greenhouses.

Right now, our teams are carefully harvesting cyclamen seeds by hand, a precise and essential step that takes place directly in our production greenhouses in Fréjus, France.

Each mature fruit is individually collected at the perfect stage to ensure optimal seed quality. The seeds are then delicately extracted, cleaned, and prepared for the next stages of processing.

These images offer a behind-the-scenes look at this important moment of the season, and highlight the meticulous work carried out by our production teams every day.

A big thank you to all our teams for their dedication and careful work in helping provide high-quality seeds to our customers worldwide 💚

Ever wondered how a new cyclamen variety becomes part of the Morel collection?  Everything begins at our headquarters in...
19/05/2026

Ever wondered how a new cyclamen variety becomes part of the Morel collection?

Everything begins at our headquarters in Fréjus, South of France, where our breeding team develops and evaluates thousands of new cyclamen seedlings each year. From the earliest stages, only the most promising young plants move forward.

🌱 Step by step, each future variety is challenged and observed:
• Evaluation in real production conditions
• Assessment of uniformity and genetic stability
• Disease resistance and adaptability testing
• Outdoor and climate trials in multiple regions worldwide
• Cold and heat tolerance validation

As selections advance, propagation and production trials continue over several years. Only a very small number will eventually stand out for their:
• Exceptional ornamental appeal
• Strong performance and reliability
• Uniform flowering and growth habit
• High production value
• Resilience under demanding conditions

🤝 This process is carried out together with our trusted partners and trial networks around the world, ensuring every introduction delivers true value for growers, retailers, landscapers, and gardeners alike.

And when one hybrid finally checks every box (performance, innovation, beauty, and market relevance), it earns its place within the Morel collection, with a dedicated identity and launch prepared for the market.

Are you ready to meet the next standout in cyclamen innovation?

🏷️ 💚 Now is the perfect time to order your INDIAKA® labels!Reminder: labels are available free of charge across Europe, ...
13/05/2026

🏷️ 💚 Now is the perfect time to order your INDIAKA® labels!

Reminder: labels are available free of charge across Europe, including Switzerland and the UK. You can now access the ordering platform directly via our website: Morel Flowers.

We’ve simplified the entire ordering process to make it faster and easier than ever:
• One dedicated platform
• All your labels in one place
• Easy selection by series
• Fast quotation & ordering process

No more complexity, just a simple and efficient way to get the labels you need, exactly when you need them.

Morel Cyclamens: Heat resistance in their genes ☀️🌸Morel has grown cyclamens since 1919 and has selected new varieties i...
07/05/2026

Morel Cyclamens: Heat resistance in their genes ☀️🌸
Morel has grown cyclamens since 1919 and has selected new varieties in southern France, right in the heart of a Mediterranean climate.

Hot temperatures, intense sunlight, and extreme humidity swings are daily challenges for these plants. With long dry spells followed by heavy rain, cyclamens grown here must be tough.

That’s why, over decades of breeding in these conditions, Morel has naturally selected for superior heat resistance:
• Strong plants
• Thick stems
• High light tolerance
• Vibrant, long-lasting colors

Looking for heat-tolerant varieties? Go for Morel cyclamens!
From Maxi to Mini, there's a perfect variety for every pot size and use.

💡 For expert advice, don’t hesitate to reach out to our team.

Join us at FlowerTrials 2026!From 9 to 12 June 2026, discover what’s next for your assortment at FlowerTrials in the Net...
06/05/2026

Join us at FlowerTrials 2026!

From 9 to 12 June 2026, discover what’s next for your assortment at FlowerTrials in the Netherlands. This year, Morel Flowers will welcome you in a new location, hosted at Selecta.

📍 Kwekerij Bloem en Tuin, Oudecampsweg 4, 2678 KN De Lier, The Netherlands

Here are 5 highlights you won’t want to miss:
🌱 The most complete botanical cyclamen offer. Discover LIFY® (Cyclamen hederifolium) and KOUMY® (Cyclamen coum).

✨ ELIXIA®, the first interspecific cyclamen bred from seed (Cyclamen persicum × Cyclamen purpurascens). Naturally fragrant & continuous flowering.

🌸 A renewed Helleborus collection, including SNOYA®, GROOVE®, and botanical species.

💜 New Tulbaghia violacea collection, a climate-resilient addition for sunny landscapes.

🌺 Cyclamen innovation continues. Discover our latest Cyclamen persicum F1 introductions:
• ABSOLU® Sublima: the first scented Victoria F1 cyclamen in Maxi format
• INDIAKA® Mini: compact, vigorous, and eye-catching
• METIS® CLOCHETTE®:Salmon: elegant bell-shaped flowers with unique appeal

📅 Registrations are now open.
https://www.flowertrials.com/en/registration?utm_source=facebook&utm_medium=social&utm_content=ap_ekgaiwymyh

We look forward to welcoming you!

📷Crédit photo Aurelle.L Photographe

The MACARON® series represents a significant advancement in mini Cyclamen breeding, offering growers a product that comb...
30/04/2026

The MACARON® series represents a significant advancement in mini Cyclamen breeding, offering growers a product that combines compact growth, outstanding uniformity, and reliable performance, even under challenging conditions.

Why choose MACARON® for your next crop?

🌱Genetically compact growth
MACARON® exhibits a naturally compact, round habit. This makes it ideal for high-density production in 6 to 10.5 cm pots.

💚Outstanding uniformity
A hallmark of the series is its exceptional tray uniformity, both in habit and flowering time.

🌸Early and abundant flowering
MACARON® is quick to flower and highly floriferous. The flowers are long-lasting and maintain their quality over time.

☀️Heat tolerance
MACARON® performs well under higher temperatures, making it suitable for summer cultivation and extended production windows.

🪴Ease of cultivation
With robust genetics, MACARON® is well-suited for both experienced growers and those new to mini cyclamen production. It adapts well to various climatic conditions and production systems.

🎨Color range & Mixes
The MACARON® series is available in seven vibrant colors: Red, Pure White, Persian Rose, Rose Bengal, Rose Shades, Magenta, Purple.
To simplify assortment planning, two curated color mixes are also available:
• North Mix: selected for performance in cooler climates
• South Mix: ideal for warm-season or southern region production

🌱 Contact us today for detailed cultural advice, commercial availability, or to place your next order.

👉 Discover more on our website : http://morelflowers.com?utm_source=facebook&utm_medium=social&utm_content=ap_4pkdhs5qwd

The widest botanical cyclamen assortment on the market!From late summer blooms to striking silver-green foliage, Cyclame...
28/04/2026

The widest botanical cyclamen assortment on the market!
From late summer blooms to striking silver-green foliage, Cyclamen hederifolium LIFY® delivers year-round appeal with minimal care. Perfect for naturalizing, landscaping, and adding texture to shaded gardens.

• Striking foliage with unique shapes and strong graphic patterns.
• Flowering from August to November.
• Hardy and cold-resistant, down to –15°C / 5°F.
• Very Easily naturalizes with minimal care.
• Seed-propagated variety.

Explore LIFY® and our full botanical range at our website Morelflowers.com

Adresse

Fréjus

Heures d'ouverture

Lundi 08:00 - 17:00
Mardi 08:00 - 17:00
Mercredi 08:00 - 17:00
Jeudi 08:00 - 17:00
Vendredi 08:00 - 17:00

Site Web

http://linktr.ee/morel_flowers

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