Yasmine B design

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Yasmine B design

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The Interior Design solution for owners and investors. A to Z renovation & decoration, headache-free

16/10/2026

What should you look for in an interior designer?

Most people say: portfolio, style, references.

After 10 years in the industry, here is what I would actually look for :

How they handle a problem they did not anticipate. Ask them about a project that went wrong. How they answer tells you everything. Whether they ask more questions than they answer in the first meeting. Good designers walk in with curiosity, not solutions because the aesthetics come after.

What question do you wish you had asked before hiring someone to work on your home?

13/10/2026

At my first high-net-worth client presentation in Dubai, I showed three mood boards and asked: « Which one feels right to you? »

She looked at me and said: « Yasmine. I am not here to make decisions. I am here because you make them. »

Her lawyer does not offer five strategies and ask her to pick. Her financial advisor does not say « you decide. » They are paid for a point of view. Interior design is the same.

Presenting options can look like collaboration. Most of the time it is avoiding responsibility.
My best clients never wanted to choose between three sofas. They wanted me to tell them which one was right.

Dubai Marina Gate Residences

09/10/2026

The brief : a bedroom that felt like somewhere else entirely.

What we went for: Maximalism. Abundance. Layering. Visual richness.

Palm tree wallpaper, deep greens, linen carefully chosen for this room. The plant, the layered cushions and the cane lampshade all contribute to the maximalist style of the room.

When a room is designed as a whole, nothing needs to be explained. It simply feels right.

07/10/2026

A project built around wabi sabi : finding beauty in imperfection and natural materials.

It started with one piece: an antique hand painted silkscreen from Korea, the base for the whole palette.

Then, the entrance ceiling was hand painted with pine trees following the wind. The chandeliers in the living and dining rooms are handmade too, in raw textures or Murano glass, intentionally asymmetrical. In the hallway, calligraphy brushes are made by hand, not by machine.

🔈 Sound on for English.

08/09/2026

Most people think interior designers spend their days choosing cushions.

It is very far from the truth. On a daily basis, I deal with a supplier delivering the wrong finish four days before installation, a contractor on site needing a call on the electrical layout, or a client in London who is having budget questions.

None of these decisions reached the client’s inbox. The photos you see at the end of a project are the result of hundreds of moments like these; quiet, unglamorous, and completely invisible.

And that is why I love my job.

03/09/2026

I worked on a project for 9 months but the client was involved for a total of 4 hours.

Not because she didn’t care. Because she trusted me completely. One briefing at the start. Two check-ins along the way. One final walkthrough at delivery. That was it.

In a record time, the space was finished. Really finished. Not « almost there. » Done. Exactly as we had envisioned it at the beginning of our partnership.

This was her feedback at the end: “I hired Yasmine B. Design to completely redesign the decoration of my apartment, and the result exceeded all my expectations! With an expert eye for modern trends and full respect for my personal style, she transformed the space into a bright and elegant cocoon, perfectly meeting both the budget and the timeline. Thank you for this exceptional makeover.”

That’s my job. That’s what 360° actually means.

01/09/2026

I believe rugs should complete a space, but not overwhelm it. For this project in Paris 7th, every rug was custom designed :
1) the entrance rug: shaped to echo the mirror above it, in a slightly oblong shape.
2) the living room is a large 26 sq.m. rug in abstract shades matching the furniture,
3) the dining room , being very close to the living room, would have felt very heavy if went for a different pattern or colour. I decided to go for the same rug, but instead of a standard rectangle shape, we had it cut along the exact shape of the dining table, using a cutting template.
4) the hallway rug is cut around the radiator, to keep the linear view all along
5) the bedroom rugs were adapted in colour and size to the exact shades of the walls and bed-linens.

Hand knotted and in the best silk, bamboo or wool (sometimes all combined) and in a pile height that feels plush and so warm under your feet. Rugs strongly contributes to the luxurious feel of a space.

🔈 Sound on for English.

28/08/2026

Hiam Demeulenaere is a Paris-based, Lebanese-born artist I represent, and whose work I keep coming back to. I am particularly fond of her sculptures “qui font beaucoup d’effet” as we say in French.
This series of feminine silhouettes resonates with me, and works so well in Parisian backdrops. It is present yet quite discreet, almost watching over us. Powerful yet demure.

Hiam has spent a lifetime drawing, engraving, painting, sculpting. It shows in the quiet confidence of every piece.
If you’re interested in acquiring a piece; for your home or a project, send me a DM.

28/07/2026

A clear brief, and a long list of constraints.

A 1-bedroom apartment that needed to become a comfortable 2-bedroom, 2-bathroom layout, with a separate guest WC, a relocated kitchen, and hidden storage throughout. All of it coordinated remotely for a Dubai-based client who approved every material and finish without setting foot in Paris.

This is where every project starts for me. Before the furniture, before the finishes, before anything is decided: the space as it is. Cold, blank, full of potential.

From there: full renovation, full furnishing, full coordination with plumbing, electricity, heating, flooring, masonry, dropped ceilings, tiling. And through it all, a personal wish : the view of the Haussmannian façades and the large trees outside had to remain the focal point.

The result is warm and deliberately Contemparisian; including a vintage mirror-wall that adds charm and pulls light deep into the space.

What do you see first when you enter an empty space: its constraints or its possibilities?

23/07/2026

One of the questions I get asked a lot is if I work alone. I don’t, but my team doesn’t look like most studios.

On this photo, Shilan, Laura and I are researching textiles for a project in Paris 16th.

Everyone around me is a freelancer. Each person has their own strengths, their own preferred angles in design. Some are exceptional at layouts. Others are logistics wizards. Some thrive in showrooms, others would rather never speak to a contractor, and that’s perfectly fine.

What holds us together isn’t exclusivity. It’s loyalty. Freedom and loyalty are not opposites. They’re what make a team actually work.

It takes time to learn how to get the best out of people; to know when to let someone lead and when to step in, when to challenge and when to trust. That knowledge comes from showing up, project after project, together.

I also learned to enjoy how interns bring something no one else can: a fresh-out-of-school energy that keeps the studio alive. This Summer, I am happy to have Jade by my side.

The best spaces come from the best collaborations.

Adresse

50 Rue De Rennes
Paris
75006

Téléphone

+33670374087

Site Web

http://www.yasmineb.design/

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