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masama.cafe

Adopt a coffee tree from Indonesia with Masama!

21/06/2024

Beyond our commitment to coffee care, we specialize in small-batch roasted coffee using micro mills, ensuring each cup showcases the unique flavors of our beans. As artisan roasters, we meticulously select coffee from single-source farms in Indonesia, delivering an exceptional coffee experience sip after sip.

16/06/2024

🌍 The Coffee Connection: Fueling Lives Worldwide ☕

Coffee isn't just a morning pick-me-up—it's one of the most valuable and widely traded tropical agricultural products out there, and it's the lifeblood of communities worldwide.

Most of the coffee you enjoy comes from smallholder farmers, the unsung heroes who meticulously nurture each bean. These farmers are the heart and soul of the coffee industry, working tirelessly to bring you that perfect cup. But here's the twist: many of these farmers struggle to earn a reliable living from the coffee they produce.

Despite coffee's global popularity and value, these small-scale farmers often face economic hardships. Fluctuating market prices, climate change, and limited access to resources make it challenging for them to achieve financial stability.

So, every time you sip your coffee, remember it's more than just a delightful beverage—it's a product of countless hours of hard work by dedicated farmers around the world. By supporting fair trade and sustainable practices, we can help ensure these farmers not only survive but thrive, turning every cup into a celebration of global unity and resilience. Cheers to that! 🌱☕
tainableCoffee #

11/06/2024

A fun fact about high-quality coffee is that it can have a flavor profile as complex as wine! Expert coffee tasters, known as "cuppers," can identify a wide range of flavors in a single cup of coffee, including notes of fruit, chocolate, nuts, and even floral undertones. The unique taste of a coffee depends on factors like the region where it’s grown, the altitude, the processing method, and the roasting technique. So, a good coffee isn't just about caffeine—it's a gourmet experience!

09/06/2024

"Coffee farmers are the backbone of the coffee industry, responsible for growing, harvesting, and initially processing coffee beans.
They work primarily in regions within the ""Coffee Belt,"", which
is region located between the Tropic of Cancer (approximately 23.5° North latitude) and the Tropic of Capricorn (approximately 23.5° South latitude). These tropical and subtropical zones provide the ideal climate conditions for growing coffee, including consistent temperatures, ample rainfall, and rich soil."

08/06/2024

Growing, preparing, and selling coffee can significantly impact the environment. Coffee consumers, especially in Europe, are increasingly concerned about the industry's sustainability. With Europe consuming about one-third of the world's coffee, there is a growing demand for more sustainable practices in the coffee sector.

Today, Masama presents and embraces sustainable practices to help the planet and meet the expectations of conscious consumers.

08/06/2024

Growing, preparing, and selling coffee can impact the environment significantly. Coffee consumers, especially in Europe, are increasingly concerned about the industry's sustainability. With Europe consuming about one-third of the world's coffee, there's a growing demand for more sustainable practices in the coffee sector. To stay competitive in the European market, it's crucial to be aware of these environmental issues and take action to address them. Embracing sustainable practices not only helps the planet but also meets the expectations of conscious consumers.

31/05/2024

Masama is on a mission to prevent the premature harvest of coffee cherries. Small-scale coffee farmers often harvest their cherries three months early or practice harvest stripping, which affects the quality of the coffee. Masama aims to provide a sustainable support system to improve the livelihoods of these farmers and protect their environments. We're committed to helping farmers thrive, even as they face the challenges of a changing climate. By joining Masama, you're supporting better practices and a brighter future for coffee communities.

31/05/2024

"Did you know, the coffee stories nowadays?
Coffee is still one of the most famous food and beverages products in the world. According to the International Coffee Organization (ICO), World coffee consumption grew by 2.0% to 173.1 million bags in 2022/23. Looking ahead, it's expected to increase by 2.2% in 2023/24, reaching 177.0 million bags, with non-producing countries driving the majority of this growth."

27/05/2024

"Masama is a growing platform for supporting coffee farmers in Indonesia!

Launched in 2019, Masama has transformed into a formidable platform for supporting coffee farmers in Indonesia. In 2023, our founder Amandine passed the torch to Heryanto to further anchor our activities in the country."

Adresse

Rue Giuseppe Verdi
Saint-Priest
69800

Heures d'ouverture

Lundi	09:00 - 17:00
Mardi	09:00 - 17:00
Mercredi	09:00 - 17:00
Jeudi	09:00 - 17:00
Vendredi	09:00 - 17:00

Site Web

https://masama.org/

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