22/06/2026
A wonderful rare antique pictorial advertising showcard for Powell's Biscuits of Preston! Circa 1900s
It features a stunning colourful image of two men on a makeshift wooden raft attempting to retrieve a box of Powell's fig roll and cream cracker biscuits from the choppy waters after they were shipwrecked.
There is also a signature in the bottom left corner for renowned British marine artist, Charles John (CJ) De Lacy. It must have cost a company like Powell's quite alot at the time to commission him for the imagery. The bottom right bears a makers mark for Mardons Ltd Bristol and London, too.
A very clever, attractive piece of early advertising!