18/08/2026
What 25 years in flowers has taught me โ #01 ๐ฟ
The prettiest flower isnโt always the right flower.
A mood board can show the colour palette. It canโt show the heat, humidity, length of the event or whether weโll be able to get near the stand for a water change.
By day three, hot lights and limited maintenance will test even the toughest stems. So before any flower makes the final list, Iโm thinking about the job it needs to do โ not just how it looks on day one.
4:55 PM