04/06/2026
UK Small Business Week: The Wool Cellar's very honest, very woolly series. (Humorous edition Monday - Friday)
Thursday - "The Algorithm Needs You...and So Do I"
Want to support the Wool Cellar, but can't buy yarn right now?
Not a problem - you can still help MASSIVELY!
I know you'd LOVE to buy yarn everyday of the week, honestly, same here, but apparently that's "not financially sensible" (who needs "sensible" in a yarn shop?!) or "technically hording" (we call it our "collecting" hobby, and the other is the "using" hobby, THEY ARE DIFFERENT ๐).
So, if you can't at the moment, here are some completely free ways of helping that we also need even when you are buying!
The Free Ways: (AKA the holy trinity of social media support) -
๐React to my post (a nice love heart, or a giggle emoji would be fab!)
๐Comment on them, start a discussion, interact with them
๐Tag a Friend and Share to your stories.
๐The ULTIMATE - leave a Google review ๐
๐Tag us in your yarny groups - obeying rules of course
๐Follow us and be the first to know new news!
The algorithm is a mysterious creature, but it LOVES engagement and interaction - a bit like my dogs when THEY want to play ๐
Be a Word of Mouth Warrior!
Not everyone is on social media, so telling your neighbour, friends, dog walker, your hairdresser, or the person who complemented your recently finished cardi in Tesco (๐go you ๐ฅณ), is you practically being my amazing marketing team (thank you in advance!๐).
If you love the shop, recommend it to anyone! Even if they don't knit - their auntie will know someone who does, then the whole village will know ๐
Speaking of Tesco.... if anyone wants to stand at the bottom of the Tesco escalators holding a giant poster that says "HAVE YOU VISITED THE WOOL CELLAR? YOU REALLY SHOULD"
I will not stop you. I will applaud you, and bring you very nice snacks - I promise! Many of you would have heard me champion this approach in the shop ๐
Regardless of how you feel about social media, it's the biggest way we can get noticed and for people to know we are here.
Every like, every share, every comment, every "oh you'd love this shop!" said to a stranger in a queue all helps keep this woolly haven alive for everyone ๐งถ๐งถ๐งถ๐งถ