14/05/2026
HEYDUDE launches an ‘Icon’ store in Austin, Texas, introducing a fresh country-inspired concept, designed by Briggs Hillier. Kick back, connect with friends, and pick up Austin-exclusive merchandise!
Introducing a new global store concept, this new HEYDUDE store signals a strong positioning for the brand, celebrating its country roots through a warm, rustic interior. Bringing together raw brick, walnut wood, copper, tanned leather and Persian rug finishes, the concept unveils a country-inspired design language with a lifestyle experience to match.
In addition to offering the brand’s extended range of footwear, apparel and accessories, the Austin store features two lounge areas and a dedicated performance space complete with cinema box style signage promoting upcoming stage events.
Capturing a spirit that’s easy-going, creative, and individual, the concept isn’t tied to any one place. Austin simply marks the first in a series of ‘Full Price’ and ‘Icon’ stores set to roll out across North America and the rest of the world, because “HEYDUDE Country isn’t a place, it’s a headspace.” – Lewis Capaldi, Musician and HEYDUDE brand ambassador.
Follow the link on our profile to learn more about HEYDUDE’s new store concept.