05/10/2023
In the last part of our consideration of AI as part of our design process before ’s talk with .hotelforum.munich tomorrow, we’re questioning:
3) AI in the context of hotel design
As part of recent hotel projects, we used Midjourney in combination with our learnings from extensive research into relevant trends & insights to generate new ways of thinking about core components of hotels - from the mini bar to bedrooms.
Using the term knolling, we established an aesthetic style through which to view the images. Again, at first glance it looks like what you might imagine a flat lay of a contemporary mini bar contents (images 1&2), but there's no actual detail to guide the next stage of decisions. It's still necessary to design what each of these bottles and boxes would contain and what would make sense to fulfil the customers needs.
Similarly with the bedroom (images 3&4), certain elements of the prompt are more evident, from the biophilic, to train and timber and the design falls apart even faster when the components are easier to identify and more obviously don’t fit together. Emotional intelligence & empathy and contextual human knowledge are core requirements to design spaces which form emotional connections and become spaces people want to dwell in and return to.
So, when it comes to designing hotels, how is this technology helpful? How can we combine human insight with AI to expand the possibilities of hotel design?
From exploring its possibilities to learning its parameters so far, we’ve found Ai to be a tool to spark ideas, not design spaces themselves. Our process is a human one, that fundamentally requires human intelligence to design successful spaces and experiences. What do you think?
