Sharafi & Co

Sharafi & Co Sharafi & Co (est. 1990) is a wholesaler supplying leading retailers. All our goods are handwoven. We offer free delivery to mainland UK within 3 days.

Our retail online clients come to us because they want quality goods at competitive prices, purchased from a reliable source. Be it for a rare Persian vintage or antique rug or end of line Nepalese at great prices, or even one off handmade designer store samples, or one of the largest selections of Persian Tribal Kelims. What you will find with us online is only a small selection of our goods. So

if you can’t find what you are looking for just send us an email with some details, such as size, colour palate, let us know if you want a modern or antique rug and one of our sales staff will get back to you. No quibble refund for goods returned in the same condition as sold within 28 days. All goods can be viewed and inspected before purchase at our warehouse; we are a mere two minutes’ drive from IKEA Wembley. But as we are essentially a wholesale business we require all retail clients to make an appointment before visits. There are parking spaces available. We have extensive experience working with Interior Designers and welcome inquiries on projects of all sizes. Above all our clients come first and their long term successes have guaranteed ours.

10/08/2026

Saving the spine of a masterpiece. 🧵✨

An antique Karachov rug is a powerhouse of Caucasian tribal art—bold, geometric, and bursting with saturated natural color. But a heavy wool rug is only as strong as its edges.

In this video, we are meticulously strengthening the selvedge of this gorgeous antique Karachov. This isn’t just about cosmetic repair; it’s about structural reinforcement. By securing the outer cords, we protect the entire weave from fraying, ensuring this historic tribal piece remains robust, flat-laying, and ready to anchor a space for generations to come.

07/08/2026

Even at the highest level of the rug world, the debate never stops. 🏛️🔍

People often assume experts agree on everything. They don’t. In this business, true connoisseurship lives in the nuances—in the active discussions, differing opinions, and deep assessments of what makes a masterpiece truly exceptional.

Take these two carpets. They both emerged from the exact same major sale and share the same regional origin. Yet, look closely at them side-by-side, and you’ll see vast, critical differences in their ex*****on, dye mastery, and hand. Provenance is only the starting point; the real story is in the microscopic details.

06/08/2026

When a nomadic tribe borrows from the city masters. 🌸✨

Mention the Afshar tribe, and most collectors instantly picture rigid, geometric medallions and strict tribal structure. But the master weavers of Shahr-e Babak were entirely in a league of their own.

This vintage piece is a rare ‘crossover’ treasure. It swaps geometry for a sweeping, curvilinear all-over botanical design heavily influenced by sophisticated Kerman city looms, all set against a luminous cream ground. Yet, true to its roots, it is anchored by a striking, rugged geometric red border. It’s the best of both worlds: nomadic durability meets refined botanical art.

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05/08/2026

In the world of antique Persian textiles, certain names carry an undeniable pedigree. A Fatalishah Senneh immediately brings to mind a very specific, highly coveted family of fine Kurdish weavings. But for the serious collector, the magic isn’t just in finding a Fatalishah—it’s in finding this one.
While similar pieces share the legendary fine knotting and crisp geometry of the Sanandaj looms, this particular carpet separates itself through distinct markers of master ex*****on:

* The Precision of the Line: Many rugs in this lineage feature the classic Herati or repeating motifs, but the razor-sharp clarity of the drawing here indicates the hand of a master weaver working at the absolute height of their powers.
* The Living Palette: While sibling pieces can sometimes lean dark or heavy, this rug utilizes natural dye shifts—particularly within the indigo and madder tones—that give the field an extraordinary, breathing depth under changing light.
* The Structural Integrity: True antique Sennehs are prized for their ultra-fine, low-profile weave. Finding an example that retains this pristine, flat-laying character without compromising its historical soul is the ultimate test of rarity.
*
It is a piece that belongs in the conversation with the finest examples of its type—offering the familiarity that collectors seek, paired with the exceptional quality that only a standout specimen can provide.


The mark of an honest antique: Two panels, one historic story. 🪡✨

The mark of an honest antique: Two panels, one historic story. 🪡✨

03/08/2026

The mark of an honest antique: Two panels, one historic story. 🪡✨

Traditional Ukrainian kilims possess a charm entirely their own, blending graphic botanical motifs with striking color. This piece features a rare, commanding royal blue ground that makes the red and yellow florals sing.

For the true connoisseur, the details are in the construction. Woven in two separate segments and stitched down the center, this subtle unevenness isn’t a flaw—it’s the definitive proof of traditional loom widths and village craftsmanship. Complete with old, valued repairs that signify generations of care, this flat-weave is a living piece of European folk history.

30/07/2026

The tapestry-like precision of a true antique Senneh. 🧵✨

When collectors talk about technical mastery in Persian weaving, Senneh always leads the conversation. Because of their uniquely tight knotting and low, sheared profile, these carpets don’t rely on plush thickness—they rely on crisp, razor-sharp design clarity.

Set against a deep midnight indigo field, this late 19th-century piece features a radiant madder red medallion and is framed by ivory cream guard borders that act like a custom matboard around a fine painting. It has mellowed into a velvety, flat-laying antique patina that exudes quiet luxury.


The showroom comes to you. 🤝🏛️

29/07/2026

The showroom comes to you. 🤝🏛️

Choosing an antique Persian carpet is an intimate decision. It has to harmonize with your space, your art, and your daily life.

Instead of trying to imagine how a piece will fit, let us bring the collection to your rooms. Our home-trial service is entirely free, entirely without obligation, and designed to give you the peace of mind you deserve before making a permanent investment in your home.

28/07/2026

Beyond the ordinary: Why savvy collectors look for Qazvin. 🏛️✨

When most people think of Persian carpets, they picture the ubiquitous Kashan or Tabriz found in every showroom. But if you want something truly scarce with an unmistakable presence, you look to the storied looms of Qazvin.

This antique piece is a brilliant example of why. Set against a radiant, saturated Persian red ground, it features a striking blue and mustard medallion echoed in the matching spandrels. It blends classical geometric discipline with a painterly, swirling floral field that feels both structured and fluid. It’s an investment piece that stands completely apart.

24/07/2026

A mosque woven in wool. 🏛️✨

Most antique rugs speak in the language of geometry and vines. But this exceptional antique Kashan speaks in architecture. Eschewing the standard medallion layout, the field features a rare pictorial row of mosques with minarets, surrounded by a sea of delicate, finely woven botanicals.
It’s a deeply moving piece of folk history. Because of the passage of time, the rare ground color has matured into a rich, complex patina that synthetic dyes could never replicate. This is a quiet masterpiece—designed not to scream for attention, but to command a room through pure, historic presence.

Address

Unit 9, First Floor, 1 Chandos Road
London
NW106NF

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+442087350701

Website

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