Sharafi & Co

Sharafi & Co Sharafi & Co (est. 1990) is a wholesaler supplying leading retailers. All our goods are handwoven. We offer free delivery to mainland UK within 3 days.

Our retail online clients come to us because they want quality goods at competitive prices, purchased from a reliable source. Be it for a rare Persian vintage or antique rug or end of line Nepalese at great prices, or even one off handmade designer store samples, or one of the largest selections of Persian Tribal Kelims. What you will find with us online is only a small selection of our goods. So if you can’t find what you are looking for just send us an email with some details, such as size, colour palate, let us know if you want a modern or antique rug and one of our sales staff will get back to you. No quibble refund for goods returned in the same condition as sold within 28 days. All goods can be viewed and inspected before purchase at our warehouse; we are a mere two minutes’ drive from IKEA Wembley. But as we are essentially a wholesale business we require all retail clients to make an appointment before visits. There are parking spaces available. We have extensive experience working with Interior Designers and welcome inquiries on projects of all sizes. Above all our clients come first and their long term successes have guaranteed ours.

25/09/2026

Woven completely from memory, not a map. 🧠✨

There is something extraordinary about an antique village rug crafted without a drawn cartoon. Every geometric line and medallion comes straight from the weaver’s mind and cultural heritage.
Hand-knotted around 1920 in Northwest Iran, this antique Zanjan rug features four bold medallions set against a deep blue field, balanced by soft grey floral side panels and a crisp cream border. With a firm, heavy handle and natural wool variation that proves its age, it is an honest, enduring piece of folk art ready for daily life.

24/09/2026

The most unappreciated art in antique restoration. 🧪✨

When a pristine antique rug comes back from a difficult stain, people rarely see the hours of quiet chemistry that made it happen. Stain removal isn’t about scrubbing hard—it’s about deep experience, knowing how different fibers and historic vegetable dyes react, and having an immense amount of patience.

Here is a quick glimpse behind the curtain into the precision required to safely lift a stubborn blemish without ever risking the wool or the surrounding color. True preservation leaves no trace.

23/09/2026

The antique kilim designed for real, modern floor plans. 🏛️✨

Finding an authentic flat-weave with genuine age is easy. Finding one that actually fits a hallway, kitchen, or compact room—without being awkwardly narrow—is a rare win.

Handwoven in Turkey around 1910, this antique Anatolian kilim features a striking triple medallion layout and a perfectly balanced palette of grey, red, and cream. Because it’s a true flat-weave, it’s lightweight, completely versatile, and ready for everyday life. Use it on the floor or hang it as a dynamic textile statement on the wall.

22/09/2026

The golden rule of rug care: A stitch in time saves a small fortune. 🧵💸

When the wide selvedge on an antique Afghan rug begins to break down, ignoring it is the most expensive mistake a collector can make. Once the outer edge unspools, the side knots rapidly follow, requiring intensive, time-consuming reweaving.

In this video, we are completely rebuilding and reweaving the damaged edge of this magnificent tribal piece. While we can restore its structural armor to perfection, addressing that selvedge just a bit earlier would have saved a fraction of the cost. Maintenance isn’t an added expense—it’s your best financial defense.

21/09/2026

A 1260-centimeter nomadic masterpiece, fully intact. 🏛️✨

In the world of Central Asian textiles, tent-bands (yalchilar) were the structural architecture of the yurt, wrapped around the lattice to hold the nomadic home together. Because of their immense length, they were almost always cut into fragments over time.

Finding an authentic Turkmen tent-band in its continuous, original 12.6-meter length—complete with its duo-colored terminal straps—is an extraordinary discovery. Featuring a soft, mellowed antique red ground and a mesmerizing repeating lozenge pattern, it is a monumental piece of living history ready for a grand architectural wall display.

18/09/2026

The golden rule of treating a moth-infested antique rug. 🐛⚠️

When a textile faces a moth infestation, standard cleaning will only make things worse. Method matters.

The process requires absolute patience: you must first lift and remove all attached larvae and debris using a wire brush—requiring a master’s touch to ensure the delicate wool knots remain 100% undamaged. Next comes thorough foundation dusting to extract embedded grit. Only—and we mean only—after these critical preparatory steps are complete can the carpet safely be washed. True preservation takes discipline.

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16/09/2026

The tribal rug designed for modern peace and quiet. 🌿✨

Not all nomadic weavings scream for attention. Hailing from the Northeast Iranian borderlands, Qoochan rugs are prized for their durability and rhythmic geometry, but this particular vintage piece offers something entirely unique: absolute understated elegance.

Anchored by a soft, mellowed red ground rather than stark, high-contrast tones, it features an all-over lozenge diamond design that brings a sense of balance and calm to a room. Framed by a crisp, narrow cream border that keeps the aesthetic light and airy, it is the ultimate bridge between traditional folk art and modern minimalist luxury.

14/09/2026

The small fix that prevents a catastrophic repair bill. 💸🧵

When an antique carpet begins to lose its end-weave, a domino effect starts. Once those terminal warps unspool, the knots rapidly unravel, turning a minor adjustment into a massive, costly restoration project.

Installing professional end stops is the ultimate preventive care. By anchoring the foundation and sealing the ends securely, you protect the entire structural integrity of the rug—and save yourself a small fortune in future repairs. Smart maintenance isn’t an expense; it’s an investment.

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11/09/2026

The master restorer’s hardest decision: Knowing when not to fix everything. 🏛️✨

When dealing with a rare, highly collectible Doroskhsh carpet from East Persia, applying a blanket ‘one-size-fits-all’ repair recipe is the ultimate mistake. Every antique carpet is an individual with its own unique life story.

On an exceptional piece like this, trying to restore every single millimeter can rob the rug of its historic soul. Instead, master conservation focuses strategically on targeted interventions—securing structural weak points and selectively stabilizing areas that bring out the true flow of the pattern. It’s about preservation, not over-restoration.

09/09/2026

When petrol blue meets a century of light. 🌊✨

Known across the trade as the ‘Iron of Iran,’ antique Bijar carpets are practically indestructible. But this particular piece offers something even rarer: a master-class in color evolution.

Through expert, non-intrusive chemical washing that leaves its heavy-duty foundation entirely sound, the ground has developed a breathtaking petrol-blue hue. Watch how the tones shift from deep teal to slate and oceanic shades as the light moves across the room. Framed by an unexpected, earthy browny-orange border, it is a brilliant example of how historic textiles adapt to contemporary luxury spaces.

Address

Unit 9, First Floor, 1 Chandos Road
London
NW106NF

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+442087350701

Website

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