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YOO An interior designer; hotel developer; capital investor; renewable energy specialist in solar and wind and so much more! Yoo, is a way of life!
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Yoo is a way of life a creator of beautiful spaces to live, work and play. Become part of Yoo! Since 1999, YOO has worked with international developers, designing landmark residential and hotel projects throughout Asia, Australia, Europe, Africa, North and South America and the Middle East. The YOO Design Studio, together with founder John Hitchcox and its individual designers Philippe Starck, Marcel Wanders, Jade Jagger, Kelly Hoppen and most recently Steve Leung, exists to help our developer clients compete successfully in the property marketplace, by providing the very best in architecture, hotel,and residential interior design, branding and marketing and most recently products.

We're delighted to share that TEMBO, the first product collaboration between YOO Studio London and Australian bathware b...
16/10/2026

We're delighted to share that TEMBO, the first product collaboration between YOO Studio London and Australian bathware brand , has been shortlisted for the 2026 .

Inspired by the quiet strength of the elephant, TEMBO is a sculptural collection of handcrafted bathtubs and basins that explores the relationship between form, material and the rituals of everyday living.

Crafted from reclaimed marble, the collection brings together YOO's design philosophy with apaiser's expertise in sculptural bathware.

A proud moment for both teams and an exciting milestone as YOO Studio London extends its creative vision into product design.

14/10/2026

How do luxury clients find you now?

For , discoverability is changing fast. Search no longer starts and ends with Google; clients are increasingly finding businesses through ChatGPT and other language models, while owned digital platforms are playing a bigger role in how trust is built.

At DDRE, individual broker microsites sit within the wider brand ecosystem, giving each person the freedom to market property in a more distinctive way while still bringing the audience back to one central brand.

For YOO, that raises a wider question around how global brands show up digitally: how do you give different projects, people and perspectives their own identity, while still making the overall brand easier to discover and understand?

in conversation with on searchability, digital discovery, and the changing luxury customer journey.

21/09/2026

Is wellness becoming the new status symbol?

Cars, watches and bags once signalled exclusivity, but social media has made those markers visible everywhere, changing what we aspire to and how we signal success.

Health, fitness and a better way of living are different. They can’t simply be bought overnight, and perhaps that’s exactly why they’re becoming more valuable.

It reflects a wider shift in luxury that feels fundamental to YOO: less about what you own, and increasingly about how you live.

, Founder of , in conversation with YOO Founder .

17/09/2026

What happens when you design a community around how people want to feel, rather than what they expect to find?

At Long Lane, wellness wasn’t added as an amenity. It informed the decisions behind the space from the beginning, including the decision not to serve alcohol.

This raises a much broader question for hospitality and residential design: how much can the environments we create influence the way people behave, connect and spend their time?

Because creating better places isn’t always about adding more; sometimes it’s about designing the conditions for a different way of living.

Founder of , in conversation with YOO Founder .

16/09/2026

Can a place create a genuine sense of community if it’s designed to appeal to everyone?

Members’ clubs have traditionally been about bringing together like-minded people around a shared identity, but many are beginning to feel less like communities and more like subscriptions.

In trying to create places with the broadest possible appeal, it can be easy to lose the character and conviction that makes people connect with them in the first place.

The strongest places understand who they are for and create an experience, culture and identity around that, rather than trying to be everything to everyone.

Founder of in conversation with YOO Founder .

12/09/2026

We still judge design too much by how it looks.

The idea that our environment influences our behaviour is ancient, but what’s changed is our ability to understand just how many variables are at work.

Light, temperature, sound, texture, colour, even how a space moves you through it - all of these can influence how we feel and behave.

Yet much of modern design is still communicated through aesthetics.

Perhaps the next evolution of design isn’t about creating spaces that look better, but becoming much more deliberate about how we want people to feel and behave within them.

10/09/2026

How do we create better places and spaces for people?

We’re exploring the answer through a new series of conversations on the future of how we live, work, and design with .

First up: wellness. It’s no longer just a booming economy; it’s foundational to how we design in both residential and hospitality environments. The modern consumer demands spaces that look past the latest trends and focus on what it actually means to live well.

, Founder of , on why ‘wellness washing’ may be becoming a thing of the past.

The best developments become part of the city they're built within.Great placemaking isn't about creating landmarks in i...
09/09/2026

The best developments become part of the city they're built within.

Great placemaking isn't about creating landmarks in isolation. It's about creating places that contribute to the rhythm, identity and experience of the neighbourhood around them.

YOO GYE, by YOO Inspired by Starck, reflects that philosophy. Set within Puerto Santa Ana, the interiors have been designed to respond to Guayaquil's culture, waterfront setting and urban character, creating a place that feels connected to its surroundings rather than separate from them.

Because the places people remember aren't simply well-designed. They're the ones that feel like they belong.

07/09/2026

The ‘smart home’ hasn’t really changed how we live, but AI might.

For years, the future of the home has meant more connected devices, more screens and more things we can control from our phones.

The real breakthrough isn’t when AI can think like us; it’s when it can physically act for us.

Replicating the dexterity of the human hand remains one of the hardest barriers. Once robotics can match it, the smart home stops being a collection of connected devices and starts becoming an environment that can genuinely participate in everyday life.

That’s when the idea of modern living starts to become much more interesting.

02/09/2026

What people expect from home has fundamentally changed.

Wellness, technology, hospitality and lifestyle are increasingly shaping residential design, reflecting a much broader shift in how people want to live.

For developers, that means thinking beyond the residence itself. The opportunity is to consider the entire living experience: how people work, exercise, socialise and look after themselves, and how technology can make everyday life healthier, easier and more efficient.

The next evolution of residential won’t be defined by how many facilities can be added to a development. It will be defined by how well those environments respond to contemporary life.

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2 Bentinck Street
London
W1U2FA

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+442070090100

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