Vervain

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Vervain Vervain is a leading floral design studio founded in 2014. We approach growing Vervain was founded by India Hurst, a florist, floral designer and grower.

The studio is based in Worcestershire in the UK, from where we travel across the country and further afield designing for weddings and events. Vervain is a flower studio that specialises in orchestrated chaos, creating unique wedding and event floristry tailored to you, your style and your individual day. India has a background in art and design as well as horticulture, having been brought up on a nursery surrounded by plants and flowers it was inevitable that she would be inspired by her generations of family growers and fall in love with flowers. Being a grower means that India is able to add unusual elements to all her work, her passion for growing shows in the way she is always searching out the latest varieties to enhance her designs and arrangements. Where ever possible India uses home-grown or British sourced flowers. India grows naturally, using peat free coir compost. Vervain caters for brides that understand and appreciate how flowers can enhance their day and want the flowers to create an aesthetical impact, expressing their personality and the atmosphere of their wedding. Vervain is based in the UK, in both the South West and the Midlands, and is able to travel anywhere. So if you are planning your wedding or have a special event coming up please don't hesitate to get in touch, India would be more than happy to arrange a meeting to discuss your event.

The light on one of our PALA gardens, from our installation at the garden museum earlier this year during British Flower...
26/10/2026

The light on one of our PALA gardens, from our installation at the garden museum earlier this year during British Flowers week. This was our smaller white palette bowl filled with silver heart brunnera, lamium beacon silver and omphalodes little Snow White. We purposefully kept this bowl low and limited in its varieties, to give viewers the chance to look closer and notice the glittering silver and white tones within each of these plants.




An October mini bouquet, filled with tiny flowering asters and single wired nerine flowers.
22/10/2026

An October mini bouquet, filled with tiny flowering asters and single wired nerine flowers.




Pansies and peas.
19/10/2026

Pansies and peas.




New obsession - Oncidiums. These dancing lady orchids are my new fixation, particularly these heavily honey scented burg...
14/10/2026

New obsession - Oncidiums. These dancing lady orchids are my new fixation, particularly these heavily honey scented burgundy and white tiny flowers.

Antique silverware all filled with rich burgundy and off white flowers for one of our London September weddings.

What is it about Chocolate cosmos and coreopsis, perfect dainty petals.




There is still nothing quite like a cafe au lait dahlia. In all honesty, I am not a big dahlia fan (sorry!), there are a...
12/10/2026

There is still nothing quite like a cafe au lait dahlia. In all honesty, I am not a big dahlia fan (sorry!), there are a few pompom dahlias I like but on the whole they just aren’t a flower I’m drawn to… but give me a curly centred cafe au lait and I’m converted! These dinner plate sized cafes from Webbs Garden Centres PYO in September were the perfect shades of beige and soft pink, even had a few very curly centres.




Late June on one of those sweltering hot weekends, which feels like a lifetime ago as we slip gently into autumn. Rebecc...
09/10/2026

Late June on one of those sweltering hot weekends, which feels like a lifetime ago as we slip gently into autumn. Rebecca’s bouquet was filled with all the perfect late June flowers, including dancing stems of thalictrums and soft pink campanula takesimana.




Tasmanian Pelargonium creating the perfect base for a mix of bearded iris
07/10/2026

Tasmanian Pelargonium creating the perfect base for a mix of bearded iris




Mini Pompom bouquet
01/10/2026

Mini Pompom bouquet



Sunset colours from June
21/09/2026

Sunset colours from June




I was thinking about this little mini pansy bouquet from last autumn while sowing next year’s pansy seeds the other day....
19/09/2026

I was thinking about this little mini pansy bouquet from last autumn while sowing next year’s pansy seeds the other day.




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London

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