A New Tribe

A New Tribe A New Tribe is an interiors and homewares shop on Hackney Road, London E2, specialising in Moroccan

17/08/2026
Somethings brewing... Can you guess what it is?! I've been busy working on some exciting things behind the scenes ~ Read...
27/07/2026

Somethings brewing... Can you guess what it is?!

I've been busy working on some exciting things behind the scenes ~ Ready to be shared with you as soon as I can find some funding πŸ˜„πŸ« 

Pictures from the studio, with Edie Evans

14/07/2026
The beauty and detail in this naturally sun-faded rug comes across so well in these pictures by  - We add lifestyle imag...
25/06/2026

The beauty and detail in this naturally sun-faded rug comes across so well in these pictures by - We add lifestyle images to our product listings where we can, to really help to give a sense of how our rugs feel within a space. This vintage Boujad rug has a flatter weave than some of our other rugs - making it perfect underfoot for these warmer days, and great for higher traffic areas πŸ‘

Need objects like these to capture the feeling of these beautiful but oh so hot days? Check out our website (link in bio...
23/06/2026

Need objects like these to capture the feeling of these beautiful but oh so hot days? Check out our website (link in bio) for our full collection 🌴

Images by

It's so beautiful to see the sunlight creeping in through the windows, highlighting these beautiful rug details. Proof t...
22/06/2026

It's so beautiful to see the sunlight creeping in through the windows, highlighting these beautiful rug details. Proof that our rugs are just as important in the summer when they take on a whole new persona πŸ’›

This vintage rug is making me feel happy - pictured here enjoying the sunshine, and will bring a pop of warmth and colou...
20/06/2026

This vintage rug is making me feel happy - pictured here enjoying the sunshine, and will bring a pop of warmth and colour inside to any space. This picture is also making me feel very pleased that I've finally found some time to start repainting our garden fence, which was previously a very flakey and slightly offensive tone of baby blue! πŸ™ƒ

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Address

273 Hackney Road
London
E28NA

Opening Hours

Wednesday 11am - 6pm
Thursday 11am - 6pm
Friday 11am - 6pm
Saturday 11am - 6pm
Sunday 11am - 5pm

Telephone

+447815534545

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