A New Tribe

A New Tribe A New Tribe is an interiors and homewares shop on Hackney Road, London E2, specialising in Moroccan

Another favourite, sourced on our last trip - available online 🧑Picture by
07/06/2026

Another favourite, sourced on our last trip - available online 🧑

Picture by

This is what happens when two rugs are used within the same space - layers of texture, pattern and colour that feel deep...
06/06/2026

This is what happens when two rugs are used within the same space - layers of texture, pattern and colour that feel deeply personal rather than designed. Both pieces are one-of-a-kind, hand-made by Berber artisans in Morocco. No two are ever the same - which is exactly the point.

Pictured here alongside some of our incredible large floor vases - all available online πŸ’›

Pictures by

S L O W  S U N N Y  S U N D A Y S // My love of Rif pottery - The antidote to mass produced, each piece has soul and cha...
31/05/2026

S L O W S U N N Y S U N D A Y S // My love of Rif pottery - The antidote to mass produced, each piece has soul and character with their haphazard charm, wobbly lines, irregular burn marks from the traditional kilns, and rustic materials found from the land in the Rif mountains where these are made by Berber women in a tradition passed down through the generations 🀍

Sun Worshipping // With our stripe vase, handmade in Morocco with clay and natural pigment found in the local surroundin...
25/05/2026

Sun Worshipping // With our stripe vase, handmade in Morocco with clay and natural pigment found in the local surroundings. Traditionally fired in a wood kiln and unglazed, these pieces have a beautiful earthy quality and rustic charm 🩡

And a reminder that we have 15% off all Interior Objects and Table Top pieces until midnight today, using the code SUNNYDAYS at the checkout!

Picture by πŸ™ŒπŸ½

Sun Worshipping // With our stripe vase, handmade in Morocco with clay and natural pigment found in the local surroundin...
25/05/2026

Sun Worshipping // With our stripe vase, handmade in Morocco with clay and natural pigment found in the local surroundings. Traditionally fired in a wood kiln and unglazed, these pieces have a beautiful earthy quality and rustic charm πŸ©΅β€‹β€‹β€‹β€‹β€‹β€‹β€‹β€‹
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And a reminder that we have 15% off all Interior Objects and Table Top pieces until midnight today, using the code SUNNYDAYS at the checkout!​​​​​​​​
​​​​​​​​
Picture by πŸ™ŒπŸ½

S L O W  S U N D A Y S  // A rug for all the seasons...We love the way that these rugs work through the seasons - they a...
24/05/2026

S L O W S U N D A Y S // A rug for all the seasons...

We love the way that these rugs work through the seasons - they add so much interest to a space in the summer, with the light picking up on the colours, depth and detail, and feel so nice to walk across in bare feet. In the winter they take on a new role adding an enticing cosiness and much needed layer.

Pictured is a premium quality Beni Mrirt, understatedly beautiful in a fawn grey tone with textured back lines. Available online ✨

Pictures by

22/05/2026
One of my favourite scenes from our recent shoot with  - These vintage green rugs always steal my heart... incredibly ra...
21/05/2026

One of my favourite scenes from our recent shoot with - These vintage green rugs always steal my heart... incredibly rare and hard to find, the colour level has a depth but also a softness. This isn't the rug for any interior, but find the right space and this will look incredible πŸ’š

A moments relaxation to enjoy our latest collection of rugs, on our shoot with  last week. I'm so happy to have this col...
01/05/2026

A moments relaxation to enjoy our latest collection of rugs, on our shoot with last week. I'm so happy to have this collection here to share with you, as ever there are some really special pieces and I can't wait to share more of Katy's beautiful pictures that we captured of these in the coming weeks. But for now, hoping that everyone has a relaxing and beautiful bank holiday weekend πŸ’›

Earthy neutrals and warm soft pinks form a big part of our latest collection of rugs which are all now online. We love t...
06/04/2026

Earthy neutrals and warm soft pinks form a big part of our latest collection of rugs which are all now online. We love this premium blush Beni Mrirt rug, where an abstract design has been created through the varying textures in the rug, all entirely hand made from the best quality wool and using natural dyes, each piece one-of-a-kind πŸ‘

Browse the collection on our website πŸ‘€

Picture by πŸ’«

Address

273 Hackney Road
London
E28NA

Opening Hours

Wednesday 11am - 6pm
Thursday 11am - 6pm
Friday 11am - 6pm
Saturday 11am - 6pm
Sunday 11am - 5pm

Telephone

+447815534545

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