JSJ Design

JSJ Design JSJ Design provides exceptional interior design for commercial and residential projects worldwide.

hub by Premier Inn London Farringdon (Old Bailey) is officially open. Set within a Grade II listed former Victorian pol...
25/02/2026

hub by Premier Inn London Farringdon (Old Bailey) is officially open.

Set within a Grade II listed former Victorian police station, this was no standard rollout. A complex site blending retained heritage – in particular the original Reading Room, complete with its Delft tiled fireplace and ornate ceiling plasterwork – with the clean efficiency of the hub by Premier Inn model.

Honouring the building’s history was central to the scheme. Local artists Leily Mojdehi and Hilary Yip created site-specific works that narrate its story. We worked closely with the team at to ensure cohesion of additional bespoke artworks and accessories throughout the public areas.

A heritage building reimagined for modern hospitality, already being dubbed the UK’s “poshest Premier Inn.”

Huge congratulations to the entire team involved.

.co.uk

1-4 Our design renders of the public areas
5 - Listed facade on Snow Hill with view of Church of St Sepulchre
6-7 - Atrium showing where old meets new
8 - Listed entry hall with artwork by
9 - Listed main staircase
10 - Listed Reading Room fireplace with Delft tiles
11 - Ceiling plasterwork in listed Reading Room
12 - Bespoke artworks by
13 - Standard hub by Premier Inn bedroom
14 - The Reading Room suspended during construction

LondonHotels HotelOpening

Our 2025 in numbers.From moving studio to bringing 14 projects to life, this year has been full of ideas, collaboration ...
19/12/2025

Our 2025 in numbers.

From moving studio to bringing 14 projects to life, this year has been full of ideas, collaboration and detail-led design - powered, of course, by a lot of caffeine.

Thank you to everyone who’s been part of the journey. We’re excited for what next year has in store.

Following last week’s post on our Regency Glamour seaview scheme, we’re sharing the inbound concept we created for The G...
11/09/2025

Following last week’s post on our Regency Glamour seaview scheme, we’re sharing the inbound concept we created for The Grand Hotel, Brighton.

The challenge? Guests often saw the inbound rooms as a downgrade compared to the seaview rooms. Our solution was to create a completely different experience - dialing up the theatre, luxury, richer colours, textures and detail to make them intriguing and desirable in their own right.

Design highlights:
- Gold leaf ceiling rose inspired by the Brighton Hippodrome ceiling
- Mirrored headboard backdrop evoking layered theatre curtains
- Vintage poster-style window graphics concealing the view of the car park
- Artworks by Maria Rivans, Eelus, and Mark Vessey
- Playful touches: movie packages and Polaroid cameras for guests to capture memories to take home

The result: immersive, characterful spaces that celebrate Brighton’s creative energy and bohemian spirit.

📸 Swipe through for renders, elevations and design development, including how we adapted the scheme across the largest and smallest of the inbound rooms

A throwback to a concept we brought to life at The Grand Hotel, Brighton - not shared until now. JSJ Design had the priv...
04/09/2025

A throwback to a concept we brought to life at The Grand Hotel, Brighton - not shared until now. JSJ Design had the privilege of working on a fast-paced feasibility project for this iconic Grade II* listed landmark with over 200 guestrooms.

Inspired by the sweeping seafront views, this scheme maximised the hotel’s historic architecture while reflecting the colours, textures and calm of the coast. Every detail was designed to honour Brighton’s heritage and the timeless elegance of the hotel.

Highlights included:

- Bespoke starling and Sussex rampion artwork above the bed by

- A seascape wall covering by printed by

- ‘Bathing Beauties’ artwork above the bath, printed on Perspex by

- The Carousel pendant light by inspired by the seafront fairground rides

- Bespoke bed with rope detail posts made by .design - a nod to Old Tom, the hotels lift operator who “pulled the ropes”

From over 30 studios, we were proud to be shortlisted in the final two - and this project still stands as one of our favourites.

📸 Swipe for a mix of final shots and work on alternative room types, including floorplans, elevations and the sample board that brought this concept to life

MOMO — a pan-Asian fast food concept + brand development project we created for a restaurateur client.Our mission?✨ Desi...
07/07/2025

MOMO — a pan-Asian fast food concept + brand development project we created for a restaurateur client.

Our mission?
✨ Design a vibrant, Instagrammable interior
✨ Build a bold brand identity
✨ Blend Japanese + Korean influences into something fresh for the grab-and-go market

Using the existing logo as the basis, we developed the interior concept and worked with to develop the bold graphic based artwork. Inspired by the rich traditions of Korean Obangsaek colours + Japanese five-colour philosophy, the artwork features throughout the design - across back lit wall panels, signage, digital touchpoints and packaging.

💡 The result? A concept that celebrates culture and creativity while proving design and branding can work hand in hand to tell an impactful story.

Got a hospitality concept in mind? Let’s bring it to life — DM us or get in touch via email!

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29 Cambridge Park, First Floor Office
London
E112PU

Opening Hours

Monday 10am - 6pm
Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 6pm
Friday 10am - 6pm

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