Initially London

Initially London Shop our collection of monogrammed accessories, linens & gifts. We also offer an embroidery service to customers, and the trade.

29/05/2026

Welcome to our new Monogramming Studio in Peter Jones!

We are so excited to be here on the vibrant Sloane Square, working with the iconic

This studio is entirely focused on personalising your own items. Whether from Peter Jones, any of your favourite shops, or even your own items from home that are looking for an upgrade.

You create the design and we’ll embroider it for you whilst you wait 🪡 Whether it’s a monogram, name, motif or special message, we have a variety of font styles, thread colours and motifs to choose from to bring your creation to life.

We’re open 7 days a week during store hours, come and see us!

19/05/2026

And we’re off! Day one of our brand new Monogramming Studio was a huge success, and we are just so excited to be here 💐💫

As always, the streets of Chelsea are full of life, colour and the most incredible craftsmanship and creativity for . Feeling inspired? Come and personalise your purchase with us in Peter Jones where we’ve got some adorable floral and cosmic motifs for the occasion.

And don’t panic, we’ll still be here after all the blooms get packed away.

14/05/2026

The news is out! 🚨

We are so unbelievably excited to be launching our new monogramming studio with in Peter Jones on Sloane Square.

This project has been in the works quietly behind the scenes for some time, and we are just so excited to be bringing part of our studio to buzzing Sloane Square working with the wonderful

Visit us from Monday, in full swing for Chelsea in Bloom. We’ve picked out our favourite celestial and floral motifs for the occasion, and of course have a wide variety of monograms to choose from!

Find us on the ground floor in Peter Jones where we’ll be monogramming any of your own items bought from John Lewis and beyond 💫

14/05/2026

Set a reminder!

Today at 4pm we’re finally launching the very exciting news we have for you 🤭 this project has been in the works for a long time and we can’t wait to share it with you.

13/05/2026

Just follow the signs…

The countdown is on to monogramming in Sloane Square. Any guesses? 👀🤫

12/05/2026

Exciting things are happening…watch this space 👀

08/05/2026

What’s better than one embroidery…?

Make it the perfect gift for a loved one and add on an additional embroidered message that sums them up entirely 💘

Monograms shown:
🪡 Dawnie, Shadow font, Electric Pink and Kelly Green thread

🪡 Forever Young, Charcuterie font, Electric Pink

06/05/2026

It’s May which means basket season is officially upon us, and we couldn’t resist bringing in a new style to get the season started 🧺 How gorgeous are our new Maine Boat Baskets? The perfect match to our Maine Boat Bag, but made from 100% organic jute.

Can’t decide between a tote or a basket? This is your answer 🪡

04/05/2026

Bring on May 🌸 The month that continues to get lighter, the air fresher, the flowers brighter and the start of outdoor entertaining, and we’ve got our best monograms out for the occasion.

We hope you’re having a lovely bank holiday weekend wherever you are 💫

Address

19A Heathmans Road
London
SW64TJ

Opening Hours

Monday 10am - 5pm
Tuesday 10am - 5pm
Wednesday 9:30am - 5:30pm
Thursday 10am - 5pm
Friday 10am - 5pm

Telephone

+448001560878

Website

https://www.initiallylondon.com/pages/services, https://www.initiallylondon.com/pages/

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