Initially London

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Initially London Shop our collection of monogrammed accessories, linens & gifts. We also offer an embroidery service to customers, and the trade.

13/10/2026

We are back with our second series of ‘If it isn’t monogrammed, is it really yours?’ and to kick off the new season we’re looking at the exciting new products we’ve launched in time for Christmas (it’s officially happening).

Nothing brings us more joy than knowing our gifts will find their way under your tree on Christmas Day. We can’t wait to see how you’ll personalise these products for the special people in your life ❤️

Products mentioned:
🪡 Large St James
🪡 Christmas Stocking and Sacks
🪡 IL x TIE Exclusive Islay Vanity Case
🪡 Maida Makeup Pouch

09/10/2026

You already know we love monogramming, so here are just a few fun facts you may not have known about our team 👀🪡

07/10/2026

New in! 💫🤩

We are so excited to finally launch a larger size of our best selling St James Wash Bag. We’re not kidding when we say this has been our #1 best selling wash bag every year since we started. And ever since, we’ve been asked ‘Does this come in any other sizes?’, listening to your feedback we’ve introduced this handy larger size, with plenty of room to fill with your essentials.

Available in two classic colours, Candy Pink and Baby Blue, you can create the perfect matching set with our standard size St James Wash Bag.

Just in time for Christmas, this is one to add to your list ✍️

The Brief: Monogrammed Shirts 👔 One staple item, one hundred ways to monogram. Well, nearly. Whether it’s with a classic...
06/10/2026

The Brief: Monogrammed Shirts 👔

One staple item, one hundred ways to monogram. Well, nearly.

Whether it’s with a classic monogram for everyday wear, a logo for your brand, gifts for the bridal party, or a thoughtful touch to a special gift, you can never go wrong with an embroidered shirt.

Monograms shown:
🪡 Lily - Edwardian, Candy Floss Pink thread
🪡 Colourful stripe shirts, Ballantine, various threads
🪡 LG, Schoolbook, Shell motifs 🐚
🪡 Wedding shirts - Ballantine, burgundy thread
🪡 Jess, Ballantine, Burgundy thread
🪡 VC, Monterrey, Navy thread
🪡 SLB - Copperplate, Off White thread
🪡 ‘A little haldi…’, Typewriter, Orange thread
🪡 BS - Schoolbook, Navy thread
🪡 R + S, Monterrey, Burgundy thread
🪡 AV, Schoolbook, Burgundy thread
🪡 Bespoke logo

We had so much fun at Peter Jones on Saturday for Chelsea Dog Day! If there’s anything we love more than monogramming, i...
05/10/2026

We had so much fun at Peter Jones on Saturday for Chelsea Dog Day! If there’s anything we love more than monogramming, it’s monogramming for dogs 🐾

We wheeled one of our machines up from our studio on the ground floor and had the best time monogramming for so many friendly four-legged friends (and their lovely humans too) 🐶

Peter Jones & Partners ✨

02/10/2026

Father Christmas starts preparing early…and so do we!

Here’s a behind the scenes of our most recent shoot with featuring some of our gorgeous new Christmas products 🎁

What a fun day we had on site at this beautiful house borrowed from one of the original Initially London founders. We shot all things Christmas (in 25-degree sunshine, naturally) and we can’t wait to share the rest of the photos with you.

25/09/2026

This is *not* a (🎅🏻) launch…

No pressure, just a friendly reminder that all of our products are made to order and personalised uniquely for you...

So, hypothetically, if you do have some gift ideas for a certain holiday, it’s never too early to get those orders in 👀🎅🏻🎁

23/09/2026

Outdoor entertaining continues, and we are absolutely making the most of it 🍷

Monogrammed linens, your favourite homeware, layered patterns, fresh drinks, and long chats that last longer than the daylight…we’re not mad about this weather ☀️

Showing here:
Brigitte Napkin in Blue, with A in Ivy font, bespoke petrol thread
White Hemstitch Linen Napkin, Bespoke Roman Vines Font, Navy thread

22/09/2026

Kids get a new pencil case in September, you deserve a new wash bag too 🛀

Did you know our best selling St James Wash Bag has a cosier sister, the Berwick? The same shape and pinstripe pattern, but in a gorgeously soft corduroy. Made for each member of the family, the Berwick is available in Teal, Hot Pink or Grey, with a water-resistant lining to protect from any inevitable spills. Design your monogram online to make it yours 🪡

Monograms shown:
L.B - Ballantine, Baby Pink thread
BWB - Little Lord, Mint thread

Recently at IL 🧵 (swipe to the end for a surprise…)🪡 The most magical wedding shirt, huge shoutout to our amazing Eve fo...
17/09/2026

Recently at IL 🧵 (swipe to the end for a surprise…)

🪡 The most magical wedding shirt, huge shoutout to our amazing Eve for this beautiful embroidery
🪡 Cosy season is coming
🪡 No disturbed starters over here 🍞
🪡 VIP members of the wedding party
🪡 Liberty London wash bag for Daisy 🌼
🪡 Our Tenby Double Strap Basket with the perfect monogram 🌿
🪡 The cutest motif
🪡 Perfect pillowcases
🪡 Just a few luggage tags for J.P. Morgan
🪡 New mode of transportation? 🐾

Address

19A Heathmans Road
London
SW64TJ

Opening Hours

Monday 10am - 5pm
Tuesday 10am - 5pm
Wednesday 9:30am - 5:30pm
Thursday 10am - 5pm
Friday 10am - 5pm

Telephone

+448001560878

Website

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