Sozni Kashmir Crafts

Sozni Kashmir Crafts SOZNI philosophy is to ensure our customers enjoy the same quality as the one offered by renowned nam

SOZNI KASHMIR (former Jameelah handicrafts) is a family-run business. Kashmir, a magical and pristine, paradise-like place inspires and collaborates us with other local families with love and pride. Our Brand represents Kashmir's traditional intricate and accurate art of embroidery while using the best fabric from nature.

When you make a craftsperson work you buy something more than just an item or service. You buy hundreds of hours of tria...
24/02/2026

When you make a craftsperson work you buy something more than just an item or service. You buy hundreds of hours of trials and experimentation.

You are buying days, weeks, and months of work. You aren’t buying a thing, you’re buying a piece of their soul. A part of someone’s life.

*More importantly, you buy the Artisan more time to share their passion with others.*

Every stitch made with patience and pride.
17/07/2025

Every stitch made with patience and pride.

🌟 Exciting News! 🌟We are thrilled to announce that SOZNI will be hosting a special pop-up at Jones and Partners, , Slo...
28/10/2024

🌟 Exciting News! 🌟

We are thrilled to announce that SOZNI will be hosting a special pop-up at Jones and Partners, , Sloane Square, London! 🛍️✨

From 28th October to 3rd November, you can find us on 2/F, where we’ll be showcasing our handcrafted Kashmiri treasures, including luxurious Pashmina shawls, elegant scarves, stylish carpets, and more.

Join us to experience the timeless beauty of Kashmir’s rich cultural heritage and explore our exclusive collection, where tradition meets modern style. Don’t miss the chance to see our exquisite pieces up close and meet the artisans behind the craft.
We can’t wait to share our story and creations with you. See you there! 🎉

We’re excited to be part of the pop-up Studio-Marais in Paris! It runs until October 26, so don’t miss your chance to gr...
07/10/2024

We’re excited to be part of the pop-up Studio-Marais in Paris! It runs until October 26, so don’t miss your chance to grab some high-quality cashmere for this winter

Sozni Kashmir, a London-based brand, is making waves at Paris Fashion Week by showcasing the rich heritage of Kashmir th...
28/09/2024

Sozni Kashmir, a London-based brand, is making waves at Paris Fashion Week by showcasing the rich heritage of Kashmir through its exquisite craftsmanship. Founded by artisans with deep roots in traditional Kashmiri textile techniques, Sozni Kashmir specializes in beautifully embroidered shawls and garments that reflect the vibrant culture and artistry of the region.

At Paris Fashion Week, the brand aims to bridge the gap between contemporary fashion and traditional craftsmanship. By featuring intricate hand-embroidery, the pieces not only tell a story of cultural significance but also highlight sustainable practices inherent in their production. This commitment to authenticity resonates with a global audience increasingly interested in ethical fashion.

What a special piece of this silk hand embroidery cushion cover from Kashmir to brighten the room!
11/08/2024

What a special piece of this silk hand embroidery cushion cover from Kashmir to brighten the room!

# # Upcoming Release: Plain Color Cashmere ScarfWe are excited to announce that a new plain color cashmere scarf will b...
11/06/2024

# # Upcoming Release: Plain Color Cashmere Scarf

We are excited to announce that a new plain color cashmere scarf will be available for purchase online soon! Our product photographers have completed a photo shoot of this luxurious accessory.

The scarf is crafted from high-quality cashmere in a simple, elegant solid color design. It will make a stylish and versatile addition to any wardrobe.

Stay tuned for more details on the official launch date and purchasing options. We believe our customers will be thrilled with this new cashmere scarf offering.

A scarf is an essential accessory that should be carried with you every day, especially during unpredictable weather con...
21/05/2024

A scarf is an essential accessory that should be carried with you every day, especially during unpredictable weather conditions.

Pop up event: today until 26 May.
Location: G/F, Waitrose, John Lewis, Canary Wharf, London

Crafted over the course of a month using traditional hand loom techniques in Kashmir, this cashmere scarf is a timeless ...
05/05/2024

Crafted over the course of a month using traditional hand loom techniques in Kashmir, this cashmere scarf is a timeless and elegant accessory. Its exquisite craftsmanship makes it a perfect choice, particularly during the spring season. This scarf is not only fashionable but also highly practical, as it can easily be carried in your handbag wherever you go.

Each stage of the cashmere scarf-making process is infused with love and pride by our family in Kashmir. Every step, fro...
13/04/2024

Each stage of the cashmere scarf-making process is infused with love and pride by our family in Kashmir. Every step, from selecting the finest materials to the intricate craftsmanship, is a testament to our unwavering passion and heartfelt dedication.

Pop up shop location: LG Floor, Waitrose, Canary Wharf, London
Date 📅: 8 April - 14 April 2024

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