10/08/2026
50 years apart. One unforgettable tradition.
To celebrate our 50th birthday, we recreated one of the most iconic moments from Alfies’ opening day in 1976, as the Pearly Kings & Queens of London once again arrived in full regalia by horse and cart.
Looking back at the original photographs alongside these new ones is a wonderful reminder of London’s enduring traditions and the remarkable community that has surrounded Alfies for five decades.
Our heartfelt thanks to the Pearly Kings & Queens of London for helping us bring history back to life, and to Sonny Hillier Horsedrawn for providing the beautiful horse and carriage that made it all possible.
Photography: Matthew Chattle