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Alexandria Dauley

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Alexandria Dauley

Empowered Living. Inspired Design. Interior Designer & TV Presenter 📺
Transforming Spaces with Purpose & Passion
Co-Founder: United in Design

Dauley Design is a London based interior design practice, offering affordable design solutions that take a new, fresh approach to existing spaces therefore allowing clients to realise the true potential of their home by creating schemes that offer both beauty and practicality. Developing a passion for property whilst working for a corporate property relocation agent, Alexandria decided to follow h

er passion for design and embark on a new career in Interior Design. After returning to college to study design, she then set up her own practice in 2016. Design projects range from individual room design to complete project co-ordination and refurbishment. Everyone has their own ideas about the space they wish to live in and how they want to feel in the space. Alexandria works collaboratively with you to translate those ideas into reality and create a beautiful home to be proud of.

13/03/2026

New here or a long standing friend and follower? Welcome

I’m Alex, interior designer, founder, and someone who believes design is about far more than beautiful rooms.

Yes, you’ll see design and projects here. But you’ll also find honest conversations about our industry, creativity, business, and the people shaping the future of it.

A big part of that is a new community we’ve created for the entire design ecosystem to connect, collaborate, amplify voices, share knowledge and build something better for our industry together.

And as always, inspired by the important work of .

If that sounds like your kind of space, you’re very welcome here.

Happy Friday and have a wonderful weekend.

Love A x

09/03/2026

Week 2 of The Design State of Play.

Last week’s post on project management reached over 60,000 designers around the world, and the conversation that followed was extraordinary.

Hundreds of comments.
Thousands of shares.
Designers from across the industry weighing in.

So let’s continue the discussion.

This week’s question touches on something I hear constantly from designers:

“Clients don’t understand the value of what we do.”

Interior design is a complex discipline.
It combines creativity, psychology, strategy, procurement, coordination and risk management.

Yet much of that work is invisible.

Clients see the finished room.
They see the sofa, the lighting, the colour palette.

What they don’t see are the hundreds of decisions that led there.

Which raises an uncomfortable but important question for our industry.

Are clients undervaluing design…

Or are we under-explaining it?

Because if value isn’t clearly articulated, price becomes the only thing people can judge.

And that’s rarely a fair reflection of the work involved.

So I’d love to hear from designers across the industry:

How do you communicate the true value of your work to clients?

And do you think our profession needs to get better at explaining what design actually involves?

05/03/2026

A bedroom should never be just a place to sleep.

It’s where the day begins.
Where the day ends.
Where the quiet rituals of life happen.

Reading before bed.
Choosing what to wear.
Taking a moment to slow down before stepping back into the world.

When we designed this suite, the intention was simple: create a space that supports those everyday moments.

Natural materials, woven textures, warm neutrals and calm light.
Nothing shouting for attention, yet everything working together.

The bedroom flows into a dressing space that feels considered rather than purely functional, because how we move through our homes matters just as much as how they look.

Good design isn’t decoration.
It’s about shaping the experience of living.

And when a space quietly supports your life, you feel the difference every single day.

27/02/2026

For a long time, I thought success meant more clients.

Bigger projects.
Higher budgets.
Longer waiting lists.

And I built that.

But I’ve realised something.

Impact isn’t measured by the number of rooms you complete.

It’s measured by the conversations you influence.

The response to my recent commentary, the podcast discussions, the speaking invitations, the industry dialogue, has made one thing very clear:

People aren’t just looking for design.

They’re looking for clarity.

Clarity about how we live.
Who gets represented.
What this industry stands for.
Where it’s going next.

Private design will always be my foundation.

But this next chapter is about scale.

Public dialogue.
Collaboration.
Platforms.
Perspective.

Evolution isn’t abandonment.

It’s expansion.

26/02/2026

Before & After: Small room. Big attitude.

This was the tiniest guest cloakroom in our Notting Hill Townhouse, the kind most people would play safe with.

We did the opposite.

Swipe to see where we started… a narrow, forgettable space with zero presence. And now?

Wrapped in Jurassic Green marble (leathered for that velvety, tactile finish), carved into a monolithic basin, framed by a soft architectural arch that turns a corridor into a moment.

When a space is this small, every decision matters more. So we went all in. Strong veining. Deep tone. Sculptural form. No half measures.

Because “just a cloakroom” is never just a cloakroom.

24/02/2026

I have just spent the morning at learning about AI in Interior Design. In summary, true designers are safe....however....

Interior design is evolving. Fast.

The conversation isn’t “is AI coming?”
It’s already here and I personally use it everyday for various tasks.

The real question is this:

If AI can generate the visuals…
what can only you bring?

Because our value was never just about mood boards or renders.

It’s about judgement.
It’s about taste.
It’s about knowing when to push and when to hold back.
It’s about understanding people, how they live, what they need, what they don’t yet know how to articulate.

Technology will change the tools.

It shouldn’t replace the thinking.

So I’m curious

Where do you think our real creative value lies now?

Let’s talk.

23/02/2026

Colour and pattern are the heartbeat of a room, they’re what turn four walls into a feeling.

This bedroom from our Notting Hill Townhouse (which many of you loved last week) is a perfect example of how layering texture, tone and a little confidence can completely transform the atmosphere. The starting point was that incredible fabric, rich, earthy, full of movement, which set the palette for everything else to quietly fall into place.

From the warmth of the textured wallcovering to the soft glow of the brass and the subtle rhythm of the upholstery, every element is working together rather than competing. It’s cosy, grounded and just a little bit glamorous, the kind of space that feels calm the moment you walk in.

We always say pattern doesn’t have to shout to make an impact, sometimes it just needs the right supporting cast.

17/02/2026

That room was 6m x 4m.
But it represented so much more than its footprint.

Over 120 people were involved in bringing it to life.

Designers.
Makers.
Craftspeople.
Specialist finishers.
Joiners.
Decorators.
Suppliers.
Engineers.
Logistics teams.
Install crews.

We built the entire structure off-site, two months before the show.
Every curve, every panel, every detail painstakingly constructed.

Then it was dismantled.
Transported.
Rebuilt.
Refined.

All for one room.

What you see in the final images is atmosphere and emotion.
What you don’t see is the coordination, precision, and sheer number of hands required to make that atmosphere possible.

Design at this level is never just about aesthetics.
It’s orchestration. It’s leadership. It’s collaboration. It’s trust. This is what it is to be a design professional.

It takes a village to build a vision.

And that’s something I will never take for granted.

CreativeCollaboration BehindTheScenes LuxuryInteriors DesignProcess MadeWithCare

14/02/2026

Well… apparently we’re talking.

55k views later (what on earth 😅), it’s clear that honest conversations are landing, and I am loving the community coming together ❤️

This clip is from a recent episode of podcast where we talk about ambition, motherhood, identity, creativity, and how you build something meaningful while also being a whole human being.

It’s warm. It’s personal. It’s a little bit chaotic in places (because life is). And there’s humour in there too, because if we can’t laugh at ourselves while trying to hold careers, children and creative standards together… what are we doing?

I don’t think the industry conversations we’re having right now are separate from our personal ones.

They’re connected.

The full episode is live on Spotify, Apple Music and YouTube, link’s in my bio.

Let me know what you think of the episode, and yes, I’m still listening.

A x

12/02/2026

Guys, I honestly didn’t expect that response.

I’ve read every comment. Every message. Every perspective.
And what I’m hearing isn’t anger.

It’s care.

Care about the profession.
Care about standards.
Care about how we’re represented.
Care about where this is all heading.

I often say, being an Interior Designer isn't just a job, it is part of who you are, as a creative, it is intrinsic to you as a person, and that is why we feel this deeply.

That matters.

Lots of us work alone, or in small teams and that can feel isolating, but let this thread be a reminder, that the community is large, so you are not alone, we support each other. When we all pull in the same direction, we all benefit and we all win.

So this doesn’t stop at one post.

If something is shifting in our industry, we don’t panic, we pay attention.
We talk properly.
We listen properly.
And we build something stronger because of it.

There’s clearly a desire for clarity, honesty, and community right now.

Let’s move this forward thoughtfully.
Together.

Love,
A x

09/02/2026

I’m currently designing a kitchen extension for a client, which sent me down a very enjoyable rabbit hole…
Looking back at all the kitchens in our projects over the years.

Twelve kitchens. Twelve very different briefs.
Some bold, some calm, some playful, some deeply practical, but all designed around the people who live there.

That’s the part I love most. No signature style for the sake of it. No repeating the same look. Just listening carefully, understanding how each client lives, and letting that shape the space.

Kitchens are never just kitchens.
They’re where life gathers.

Feeling grateful for the trust, the variety, and the evolution, and very excited for what’s next.

Wishing you all a fabulous week ahead.

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Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm
Saturday	9am - 5pm

Website

https://www.alexdauley.com/

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Our story

Dauley Design is a multi-disciplinary design practice based in London and Surrey founded by Alexandria Dauley in 2016 having trained at KLC School of Design. Dauley Design offers comprehensive design and build solutions that take a new, fresh approach to existing spaces therefore allowing clients to realise the true potential of their home by creating schemes that offer both beauty and practicality.

With a contemporary, modern design aesthetic, coupled with an appreciation for traditional architecture and detail driven service, Dauley Design creates considered interiors designed to stand the test of time.

Working collaboratively with client’s Dauley Design creates a seamless and personal design service, reflecting the client’s tastes and lifestyle.

From concept to completion Alexandria takes a professional, supportive and creative approach to design, project co-ordinating the entire design and build process to develop a bespoke interiors scheme that is tailored to you.