By Ajeet Jugnauth

By Ajeet Jugnauth byAjeetJugnauth is a London based interior design studio specialising in home renovations of all scales.

Project Aldine began with a question bigger than how the house should look: how could it grow with the people living in ...
27/08/2026

Project Aldine began with a question bigger than how the house should look: how could it grow with the people living in it?

My clients had recently bought this house in West London and were thinking long-term. Their lives are busy now, but the home also needed to accommodate what might come next.

So the design wasn’t just about creating a home for today. It was about creating one with room to evolve.



That meant resisting the temptation to give every room one fixed purpose.

We looked at the house as a whole and considered how different spaces could adapt over time - places to work, gather, host, retreat and, potentially, support a growing family.

The aim wasn’t to predict the future.

It was to make sure the house had enough flexibility to move with it.



Rather than repeating one aesthetic throughout the house, atmosphere became part of the strategy.

The dining room needed to feel sociable and welcoming.

The new living room became a comfortable retreat.

And the master bedroom was about restoration and calm.

Each space could have a different emotional role while still feeling connected to the same home.



One of the most important decisions had nothing to do with colour or furniture.

We reconsidered how the house itself could be used.

Instead of keeping the main living room on the ground floor, we explored converting a first-floor bedroom into a dedicated retreat.

Its west-facing position suited the clients’ desire for somewhere to unwind later in the day, while moving upstairs created a sense of separation from the more active living and working areas elsewhere in the house.

Sometimes transforming a home starts with questioning what a room is supposed to be.



The master bedroom needed more than a mood board.

Sloping ceilings, eaves storage, bed positioning, circ

Most people assume interior design begins with mood boards, furniture or paint colours.For me, it begins much earlier th...
19/08/2026

Most people assume interior design begins with mood boards, furniture or paint colours.
For me, it begins much earlier than that.

Before any concepts are explored, there’s a process of listening, understanding and building a shared direction.

Here’s what happens before the first concept ever appears.



Every project starts with a conversation.

Not about colours.
Not about Pinterest.
About people.

How you live.
What already works.
What frustrates you.
And what you hope your home might become.

Only once I understand those things can the design begin.



Once we’ve decided we’re the right fit, I prepare a proposal.

It’s about much more than outlining services or investment.

It creates clarity around the journey ahead - what we’ll explore together, how we’ll work together, and what success looks like for the project.

Good design starts with confidence, not uncertainty.



Before any design begins, we agree how we’ll work together.

It may not be the most exciting part of the process, but it’s one of the most important.

Clear expectations create trust.

And trust creates better collaboration throughout the project.



The kick-off meeting is where the project really begins to take shape.

Walking through the home together helps me understand how each space is used today, what’s missing, and what each room could become.

It’s also where we begin exploring functionality, atmosphere and personality - the three principles that underpin every project I work on.

The design brief is then written afterwards, bringing together everything we’ve discovered into one clear direction.



Only now do I begin exploring ideas.

Testing.
Questioning.
Refining.

Sometimes the first direction feels right

Every project has moments that quietly change its direction.Looking back on Project Noyna, there were five decisions tha...
14/08/2026

Every project has moments that quietly change its direction.

Looking back on Project Noyna, there were five decisions that shaped almost everything that followed.

They weren’t decisions about furniture.

They were decisions about how this home should be experienced.



During our first visit, one thing immediately stood out.

The brightest light naturally filled the kitchen each morning, while the front living room became softer and more intimate as the day went on.

Coincidentally, this was exactly how my clients wanted to use their home - starting the day together in the kitchen before retreating to the living room in the evening.

Rather than designing against the house, I decided to let that natural rhythm become the foundation for the entire project.



Before discussing paint colours, lighting or furniture, we first agreed what each room should offer emotionally.

The kitchen became a place to gather.

The middle reception became a space to connect.

The living room became somewhere to retreat.

Once those roles were clear, every design decision became much easier to make.



Once the journey of light became the project’s guiding idea, every subsequent decision had something to respond to.

Colours.
Materials.
Lighting.
Cabinetry.
Furniture.

None of these choices existed in isolation - they were all reinforcing the same narrative.

Good interiors rarely come from lots of good ideas.

They come from one strong idea, consistently applied.



Projects evolve.
Ideas get challenged.
Samples arrive.
Budgets shift.

Something feels almost right - but not quite.

Project Noyna changed many times before reaching its final direction.

Not because the earlier ideas were wrong, but because each refinement brought us closer to the right solution.

An outfit fit for the final 💁🏾‍♂️I honoured our maximalist finalists with a nod to each of them.Flower shirt from  to ho...
10/06/2026

An outfit fit for the final 💁🏾‍♂️

I honoured our maximalist finalists with a nod to each of them.

Flower shirt from to honour

Indian waistcoat from to honour

Quite loved this outfit.

06/06/2026

Some hospitality spaces stay with us long after we’ve left.

Not because they’re the most luxurious. Not because they’re the most expensive. But because they understand something fundamental about people.

This week’s challenge focused on hospitality design, which got me reflecting on a handful of spaces that have genuinely influenced the way I think about interiors.

From the immersive theatricality of to the identity-driven storytelling of .manchester the collective experience of the effortless comfort of and the intuitive understanding of human behaviour at

Different cities. Different typologies. Different aesthetics.

Yet they all share something in common.

They place people at the centre of the design process.

For me, the best hospitality spaces aren’t really about interiors at all.

They’re about atmosphere.

They’re about participation.

They’re about connection.

And they’re about creating memories that stay with us long after we’ve left.

What hospitality space has stayed with you?

29/05/2026

Some of my favourite retail spaces are the ones that feel less like shops… and more like worlds.

This week’s challenge on retail interiors got me reflecting on some of the commercial spaces that have genuinely stayed with me over recent years - spaces where architecture, atmosphere, culture and participation all come together to create something more immersive and emotionally memorable.

From the blending of industrial heritage and contemporary life at to the intimate visual merchandising of through to the cinematic escapism of in London’s Piccadilly.

Places like also remind me that commercial spaces can still play an important civic and social role within our towns and cities, while continues to be one of the most inspiring examples of adaptive reuse and creative ecosystems I’ve visited.

For me, the most memorable retail spaces are rarely just about transaction.

They’re about story.
Atmosphere.
Identity.
Experience.

Spaces that make you want to stay a little longer.

Temporary homes can still hold identity. For this studio apartment for   in Leeds, the challenge wasn’t just fitting eve...
20/05/2026

Temporary homes can still hold identity.

For this studio apartment for in Leeds, the challenge wasn’t just fitting everything into a compact footprint - it was creating a space that felt aspirational, emotionally grounded, and genuinely lived in.

By this stage in the competition, I wanted to explore something different. Previous projects had pushed me towards larger structural interventions, but this became an exploration of atmosphere instead: how colour, materiality, lighting, and styling alone can shape how a space feels.

The design leaned into a more confident, masculine language - balancing industrial textures, darker tones, rust accents, and layered materials to create a studio that felt curated rather than temporary. The intention was to create a home that felt grounded, expressive, and reflective of a young resident building confidence within city living.

Looking back, this project feels representative of what the overall experience taught me most: that good design isn’t always about the biggest gesture. Sometimes it’s about restraint, atmosphere, and understanding how a space makes someone feel day to day.

I’m incredibly grateful to for the super kind words and advice in designing for commercial spaces like this. It was such an honour to meet you after admiring your creativity since Season 2 🫶🏾

To for continually challenging my thinking throughout this crazy process, the encouragement and guidance that has led me to the designer I am today. Thank you 🙏🏾

To for always bringing the light and humour to these stressful days and for just being unfalteringly kind.

And where on earth would we be without the incredible trades who helped bring all of these ideas to life under intense time pressure. To - sorry I didn’t have that much for you to do this week 😬

Address

14 Laburnum Close
London
SW1W 0

Alerts

Be the first to know and let us send you an email when By Ajeet Jugnauth posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to By Ajeet Jugnauth:

Shortcuts

Featured

Share