02/09/2026
Contractors: are customers asking more of you today than they were five years ago?
Is being a good installer still enough? 👀
Customers aren't just asking electrical contractors to fit products anymore.
Increasingly, they're asking:
“What would you recommend?”
And that's an important change.
As buildings become smarter and technology becomes more complex, contractors are increasingly becoming trusted advisers — helping customers understand performance, reliability, energy consumption, maintenance and long-term value.
In Episode 08 of In A Different Light, Nathan asks whether the electrical contractor's role is changing — and what that could mean for the industry.
🎥 Watch Episode 08.
Then tell us what you think 👇