07/10/2026
Today, we a have an incredibly useful tool at our fingertips: AI and visualisation technology.
AI can help us explore ideas, research products, develop concepts, organise information and even identify things we might want to consider. It is an exciting addition to the interior design process.
But there is an important distinction. AI can assist. An experienced interior designer and project manager takes responsibility. And when the walls are open, the floors are up and the trades are on site, that human oversight becomes invaluable.
AI Is a Fantastic Design Tool – But It Doesn't Replace Experience!
There is no question that AI is changing the way we work. For an interior design consultancy, it can be incredibly useful. It can help with research, inspiration, product exploration, mood boards, idea generation and visualisation. It can help us work faster and explore possibilities that might otherwise take much longer to investigate.
We use AI as one of the tools within our interior design process. With a few simple tweaks, we can use it to bring a concept to life, combining carefully sourced furniture, finishes and furnishings to create an image that gives our clients a much clearer idea of how their finished room could look.
It is a fantastic way of helping clients visualise their interior design ideas before the work begins. But that is where the technology stops and the real work starts!
Turning that image into reality requires an experienced person who understands the entire project from back to front.
An AI tool may be able to suggest lighting ideas or generate an image showing what an island could look like.
But:
* It doesn't know your entire house
* It doesn't know what happened on site yesterday
*It doesn't know that the electrician has already positioned a cable somewhere
*It doesn't know that the cabinetry has been ordered to a particular specification
*It doesn't know that the plumber has discovered an unexpected pipe behind a wall
*It doesn't know that a change made in one room could affect something three rooms away. And, more importantly, it isn't standing on site having conversations with the people actually building your home!
