29/09/2026
This.
There's a 20,000 square foot empty shop in the middle of Chester. In a country that's apparently run out of places to build.
Every high street plan I've ever read has the same answer for that unit. Find another retailer. Cut the rates a bit. Run a Christmas market and hope.
And look, rates relief isn't nothing. Trading on a British high street is genuinely brutal and anything that lowers the cost of it helps. I'd take it.
But it's tinkering with the symptom. That unit isn't empty because the rates are too high. It's empty because nothing needs 20,000 square feet of shop floor anymore, and no amount of relief brings back a format the world stopped using.
The footfall isn't coming back either, not from people who drive in. You cannot have footfall without feet, and you cannot have feet without residents. Every high street strategy of the last twenty years has chased the first thing while ignoring the second.
So use the building for what it's actually good for.
Ground floor stays commercial, but anchored deliberately, not left to whatever turns up. A trades training academy in the middle of town, teaching the plumbing and electrical skills we're desperately short of, with live sites within walking distance. A health space.
Something the town genuinely needs and can walk to.
Then everything above it becomes homes.
Specifically for the people this country has quietly stopped building anything for. The 21 year old leaving home for the first time. The apprentice. The care leaver. The first proper job on a normal wage.
We didn't just fail to build enough houses, we failed to build an entire category of housing, and then acted surprised when nobody could leave home.
We are not short of buildings. We're short of permission and we're short of a reason for anyone to take the risk.
That's what Points 4 and 5 of my Build Britain better manifesto exist to fix, and it's the fight I've picked with the National Regeneration Guarantee, because the buildings are already standing there.
The roads are in. The schools are in. The bus routes are in.
The infrastructure for the housing crisis was built forty years ago. We've just got a shop in it.
I spoke for an hour about this with Vicki Wusche on her podcast, the link to the full Youtube version is in the comments: