Jo Chrobak - intodesign.online

30/05/2026

It has been six months since we finished our last round of the 90 Day Mentorship Programme and I have to admit it has taken me longer than expected to articulate exactly what IntoDesign is and what I want it to become.

I think this is the closest I’ve come so far, so I wanted to share it with you all and ask for some honest feedback from both members and non-members.

Does it make sense? Is it clear? And if you had to describe IntoDesign in just one word, what would that word be?

To everyone here who continues to be part of this journey, whether as a mentee, member or friend, thank you. You’ve allowed me the space to build, experiment, learn and create something a little different. My hope has always been to support as many interior designers as possible, helping people build careers they genuinely love and thrive doing work that matters to them.

I’d love to hear your thoughts. ❤️

28/05/2026

Join us for todays lighting tool masterclass on IntoDesign. Finally a visual way to design and present lighting without technical errors (that most designers don’t realise they’re making!)

Today at midday 12pm London UK time. Which program do you use for lighting?

27/05/2026

A simple tool to train your eye...

Something I suggest all designers do is get themselves a high-end colour chart. It doesn’t matter which brand it is (although my preference is Farrow and Ball) so you can start training your eye to see how light affects colour. What you’re looking for is the sheen and it changes everything.

If you’d like more focussed and practical classes in interior design, join us on IntoDesign: https://intodesign.online/

23/05/2026

I literally live and breathe design. No matter what day of the week 😂

Luckily Darius doesn’t mind! ❤️ Even on holidays he’ll go miles out of the way to see a random building with me. It definitely takes patience being married to a designer.

On another note… yay, it’s finally Spring in England!

16/05/2026

Most courses focus heavily on the creative side of design, but almost completely avoid the business side that determines whether someone can actually turn their skills into a sustainable career.

That is why so many aspiring designers feel confident creating beautiful spaces, yet completely lost when it comes to structuring services, managing scope and pricing their work professionally.

This is exactly why I created the Pricing Interior Design Services Course.

To help designers stop guessing, stop undercharging and start building a real business around their skills.

IntoDesign: https://intodesign.online/

14/05/2026

Today we were working on the Concept Design Presentation for our Victorian Primary Bedroom & Ensuite project.

Do you want to get involved and see the entire design process from start to finish?

Inside IntoDesign, you can follow along with real projects, explore how professional interior designers develop concepts and presentations, and connect with our community and support network: https://intodesign.online/

06/05/2026

🔶 If you’ve been undercut by other designers
🔶 Or finding it hard to get enquiries
🔶 Or think that your niche is what sets you apart
🔶 and want to stand out but don’t know what makes you different

Join me Thursday at midday for my USP masterclass

Your USP is the one thing that makes you the obvious choice for the right client.

Calling yourself a wellness or biophilic designer is not a USP.

It tells people what you do, not why you’re the one they should hire.

After mentoring start-ups for almost ten years I can confidently say that this is the thing that changes everything!

It’s what stops you competing on price, attracts the right enquiries and makes you stand out makes marketing feel effortless!

🔶 Join me tomorrow Thursday at midday for my USP masterclass on IntoDesign: https://intodesign.online/

🔶 If you want to know more, message me or comment below.

01/05/2026

The designers who made it didn’t wait to feel ready. They didn’t need more study or another qualification to feel worthy of calling themselves an interior designer.

They said yes to their first project and got support from someone who’d already done it.

That’s the formula to success.

Comment START and I’ll send you the link.

01/05/2026

Did you know that most successful interior designers didn’t follow the path everyone tells you to?

They didn’t sit and study for years. They started working on real projects straight away and learned on the job.

For the past 10 years I’ve helped interior designers start their careers by doing exactly that, getting them working on real projects as quickly as possible so they can build experience, confidence and actually succeed.

Most people come into interior design later in life. It’s a second career. Going back to university isn’t practical, and studying full time isn’t realistic. What they need is a way to start.

I used to teach this through my 90-day mentorship as CEO of the Interior Designer's Business School - and it worked. But it was intense, fast, and not sustainable for everyone. So I changed it.

IntoDesign is my new and improved mentorship. New brand - same ethos... Don’t study interior design. Become an interior designer.

Inside IntoDesign, you work step by step through real career milestones. Getting your first client, learning to draw, understanding contracts, building a portfolio, and working on real projects with real support.

It’s designed to fit around your life. You don’t need hours every day. You can do this in an hour a week. Small, consistent steps that build into something real.

You’re not doing it alone either. You’re surrounded by designers on the same journey, building real careers, without the noise and distraction of social media.

You can join at any time. Start where you are. Follow your own pathway. You’re never behind.

If you’re serious about interior design and you know it’s time to actually make this work, join us and reach your next milestone.

Comment IntoDesign and I'll send you the link!

29/04/2026

Interior designers are stuck in a loop that no-one talks about.

They study interior design, then apply for jobs. But they cannot get hired because they are told they need experience. So they try to gain experience by building their portfolio and studying more, only to be told they still do not have the kind of experience studios are looking for.

This is the Interior Design Loop!

What you're missing is the opportunity to see how projects run in the real world. The kind of learning that normally happens inside a studio, where you can watch projects unfold, understand the decisions and see how professional designers do it.

That is what my virtual design studio IntoDesign is!

It is a place where you can learn the practical side of interior design in a way that is usually only available inside a private office. But instead of the pressure of a workplace, you are learning in a safe environment, asking questions and building your knowledge and portfolio with real project experience, step by step.

Through the studio projects, courses and community, you get to see the real process behind interior design and start developing the confidence and practical knowledge that usually takes years to pick up in practice because you're not included in these parts of a project as an early career designer.

Work on real projects alongside me and you’ll get:

– Real experience, not theory.
– A behind-the-scenes look at how a real design business operates.
– Step-by-step guidance through every phase of a project.
– A portfolio built from real, credible work.
– A professional network that can lead to real opportunities.
– A clear path to building your interior design career and getting unstuck.

Instead of trying to piece everything together alone, you are surrounded by other designers who are learning alongside you, sharing experiences and moving through the same challenges.

So what are you waiting for? Let's get IntoDesign!

https://intodesign.online

Imagine having everything you need for your interior design career in one place. Industry-proven guidance, personalised advice alongside tools, templates, training, support and community. Step-by-step, proven systems to help you start, grow and succeed.