23/05/2026
It’s that time of year, celebrating the turn of the seasons- bringing in the May bank holiday weekend in the UK and Memorial Day weekend in the States.
I cannot help but champion our stripes. Not just the joy of their colours and the nostalgia that they conjure up. But also the brilliance and happy times we had on these wonderful, sun filled marathon photoshoots- all of which took place in Norfolk with the wonderful . Eeking out those days, that light, the lugging of furniture and the magic of the moment that you hope, but don’t know, you might have “got it”. It is made all the more special since more recent and larger campaigns very much conjure up this same style and spirit- loungers, pools (obvy) and a very different location- but an angle, a mood and similar references one can only assume (and did I say stripes 🎪)
I feel very proud that as a small fabric collection we choose to invest in photoshoots with some of the best. For me they capture so much more than an image, but a moment and a story of getting from A to B- derived from so much- but not part of a larger machine. Spontaneous and original all the same. It takes a village , we all know it.
Happy weekend and enjoy the sunshine ☀️