02/09/2026
We have a feeling a lot of homes are going to smell the same tonight.
Summer Cinders has officially started arriving, which means all across the country, Subs Club boxes are being opened, ribbons untied and first burns are happening.
And the timing feels rather perfect.
For so many of us, today and tomorrow mark the return of school runs, alarms being set again, uniforms laid out, packed lunches made and some kind of normal routine slowly finding its way back after summer.
So tonight feels like a good night to light something new.
If your Summer Cinders has already arrived, consider this your sign to light it with us. And please tag us in your first burns because there’s something very lovely about seeing the same little amber glow appearing in homes all over the country.
And if yours is still on its way, your turn is coming very soon.
September has officially begun. Summer Cinders is burning. And Subs Club season is well and truly underway 🖤