12/06/2026
News Update.
When I closed my shop last Christmas and switched to online retail, I was close to exhaustion. All the marketing on social media, news updates, trying to stay relevant, photoshoots, endless updates to the web site, replying to messages, dealing with customers, ordering supplies and running a shop 5 days a week. And then afterwards, I was going home to cook, clean and juggle all those balls too.
I noticed that some of my friends in business were on the same treadmill and mostly the time was spent doing ongoing, never ending, social media updates for little reward. It was sheer utter madness.
So when I closed my retail outlet, I decided to step off the hamster wheel and take full control of my business by moving back to a simpler routine.
There are no Google Analytics, YouTube, Facebook, Tik Tok, Whatsap or Instagram sales channels on my web site. I've removed them all. We're not selling to the masses so we don't need them.
As a result I don't spend much time posting constant updates on any social media and I don't keep an email list or send out a newsletter.
I think all these things can end up giving us information fatigue and if you're anything like me, I don't believe you want to constantly hear about the minutiae of our every waking moment.
Instead what I now do is only post updates when I need to and this, I have found, has been working far more effectively.
Plus it's allowed me to have more time to focus on design creativity and source new inspiration. I'm also enjoying being much more productive just getting on with my job as a designer instead of trying to be a web technician, YouTube influencer and social media marketing expert.
So, if we have days where we disappear from view, please don't worry. We haven't gone far. This slower paced, reduced input to being constantly connected to social media marketing is working much better for us. If you have any questions, please do get in touch. We'll be happy to chat. For now we're working hard behind the scenes reducing our social media time so we can be 100% dedicated to our design and production and give the best service to our customers.
Back soon. Nina x