09/06/2026
Costly and expensive aren’t actually the same thing.
It’s something I think about a lot when people talk about wedding flowers.
Flowers are costly.
Not because florists are charging huge mark-ups or making a fortune (most florists definitely aren’t getting rich!), but because flowers themselves are a costly product to work with.
Every stem has been grown, harvested, transported, conditioned and cared for before it even arrives at the studio.
Then there’s the time behind the scenes that most people never see.
The consultations.
The design work.
The ordering.
The processing and conditioning.
The mechanics that hold installations safely in place.
The preparation.
The transport.
The set-up.
The clear-up.
Wedding flowers aren’t just a product; they’re a service, a skill and a huge amount of labour wrapped up in something beautiful and fleeting.
And that’s part of what makes them a luxury.
Luxury doesn’t have to mean extravagant or over-the-top. It simply means something created with care, expertise and attention to detail that isn’t considered an everyday necessity.
So whilst wedding flowers can be costly, that doesn’t automatically make them expensive.
For many couples, they’re one of the things they’ll remember most vividly about the day—the scent, the atmosphere, the feeling they create in a space.
And that’s why I believe beautiful flowers are worth investing in.
🌿
I’d love to know, before planning a wedding, did you have any idea how much work went into wedding flowers behind the scenes?
