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Apstage - Stage Design Experience

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Apstage - Stage Design Experience

Exhibition booths, event stages & branded spaces designed and built to perform.

We design and build exhibition booths, event stages, and branded interiors that help companies stand out and perform. With 27+ years of experience, Apstage delivers high-end design, engineering precision, and seamless execution—anywhere in the world.

21/08/2026

𝗧𝗵𝗲 𝗿𝗲𝗻𝗱𝗲𝗿 𝗶𝘀 𝗻𝗼𝘁 𝘁𝗵𝗲 𝗽𝗿𝗼𝗺𝗶𝘀𝗲. 𝗧𝗵𝗲 𝗯𝘂𝗶𝗹𝗱 𝗳𝗶𝗹𝗲 𝗶𝘀.

Every render leaves out the same three things, and none of them are decorative: the cable, the join lines, and the people.

What decides whether the built stand matches the picture:
•Tolerances written into the drawings, not assumed on site. A 3mm reveal in a render is a decision about substrate, edge treatment and who cuts it.
•A materials schedule that names finishes by product code, not by adjective. Warm oak is not a specification.
•Where the joins fall, decided at drawing stage. Panel sizes are fixed by what fits through a door and onto a truck.
•Lighting specified as fittings and positions, not as a mood in the visual.
•Who is on site on build day, and whether they drew any of it.

The render is what gets approved. The build file is what gets delivered. The gap between them is where the disappointment lives, and it is closed on paper months earlier.

Message us your show and your stand size for a layout read.
𝗔𝗽𝘀𝘁𝗮𝗴𝗲 · +𝟯𝟬 𝟮𝟭𝟬 𝟮𝟰𝟲𝟬𝟱𝟴𝟱

14/08/2026

A launch stage is used once, for about ninety minutes, and there is no second take.

A booth gets three days to be understood. A stage gets one run, in front of the people the whole budget was spent on, and everything that could go wrong does so in public.

What that changes in the drawings:

• Sightlines are set from every seat, not from the camera position. The camera has one angle, the room has all of them.
• The rig, the light and the strike all have to fit inside the venue’s access window, which is usually decided before the creative is.
• Cable routes, load points and access are fixed before anything is designed to look like anything.
• Finishes are chosen for how they read under stage lighting, which is nothing like how they read in a showroom.
• It has to photograph, because the ninety minutes end and the content does not.

Same drawings discipline as a stand. Higher penalty for getting it wrong.

Message us what you are planning.
𝗔𝗽𝘀𝘁𝗮𝗴𝗲 · +𝟯𝟬 𝟮𝟭𝟬 𝟮𝟰𝟲𝟬𝟱𝟴𝟱

09/08/2026

Η 90ή ΔΕΘ ανοίγει στις 5 Σεπτεμβρίου και κλείνει στις 13.

Πολλά από τα περίπτερα που θα δείτε εκεί σχεδιάστηκαν την άνοιξη. Η αριθμητική είναι σταθερή: ένα custom περίπτερο θέλει 12 με 16 εβδομάδες από την υπογραφή μέχρι την παράδοση, και αυτές οι εβδομάδες δεν συμπιέζονται χωρίς κόστος. Το κόστος βγαίνει στις επιλογές: υλικά, φινιρίσματα, χρόνος για μελέτη.

Το φθινοπωρινό πρόγραμμα:
• Auto Athina, 3 με 11 Οκτωβρίου.
• 100% Hotel Show, 23 με 25 Οκτωβρίου.
• Συσκευασία, 6 με 9 Νοεμβρίου.
• Xenia, 21 με 23 Νοεμβρίου.

Πείτε μας την έκθεση και τα τετραγωνικά σας. Θα σας στείλουμε το χρονοδιάγραμμα κατασκευής.

𝗔𝗽𝘀𝘁𝗮𝗴𝗲 · +𝟯𝟬 𝟮𝟭𝟬 𝟮𝟰𝟲𝟬𝟱𝟴𝟱

29/07/2026

Η 90ή ΔΕΘ ανοίγει στις 5 Σεπτεμβρίου.
Τα περίπτερα που θα δείτε εκεί έχουν ήδη αποφασιστεί.

Ένα custom περίπτερο θέλει 12 με 16 εβδομάδες από την υπογραφή μέχρι την παράδοση, και μέχρι τον Σεπτέμβριο μένουν πέντε εβδομάδες.

Αυτό που κρίνεται αυτές τις εβδομάδες είναι οι φθινοπωρινές εκθέσεις:
→ 100% Hotel Show, 23 Οκτωβρίου.
→ Συσκευασία, 6 Νοεμβρίου.
→ Xenia, 21 Νοεμβρίου.

Για αυτές τις ημερομηνίες υπάρχει ακόμα χρόνος. Ένα brief που κλειδώνει μέσα στον Ιούλιο αφήνει χρόνο για σωστή επιλογή υλικών, μελέτη χωρίς πίεση και ένα συνεργείο αφοσιωμένο σε ένα έργο.

Πείτε μας τα τετραγωνικά του περιπτέρου σας και την έκθεση που σας ενδιαφέρει. Θα σας στείλουμε το χρονοδιάγραμμα κατασκευής.
𝗔𝗽𝘀𝘁𝗮𝗴𝗲 · +𝟯𝟬 𝟮𝟭𝟬 𝟮𝟰𝟲𝟬𝟱𝟴𝟱

26/07/2026

We build booths. 𝗪𝗲 𝗮𝗹𝘀𝗼 𝗯𝘂𝗶𝗹𝗱 𝘀𝘁𝗮𝗴𝗲𝘀.
The two look like different work. The discipline underneath is the same one.

A stage is a booth with the audience on the outside. Both run on the same questions:
→ Where attention lands in the first seconds, and what carries it.
→ How the space reads from every seat or every aisle, not only the front.
→ How light, structure and sequence hold up under a live audience.
→ How fast it builds, and how well it holds on the third day or the second show.

A product launch is a 90-minute show. A conference keynote is a set that has to survive a full agenda. The engineering is the part that travels between them.

Same team. Same drawings discipline. Booths, stages, and the events around them.

Message us what you are planning.
𝗔𝗽𝘀𝘁𝗮𝗴𝗲 · +𝟯𝟬 𝟮𝟭𝟬 𝟮𝟰𝟲𝟬𝟱𝟴𝟱

21/07/2026

Every booth is approved twice.
First in a meeting. Then in the aisle.

The first audience sees a render. Fixed angle, controlled light, all the time it needs to inspect every surface.

In the aisle, the same stand gets a few seconds at walking pace, under hall lighting, next to competitors.

A stand designed for both keeps its logic intact from screen to floor:
→ The render promises only what the workshop can deliver.
→ The layout reads at eye level and at aisle speed.
→ Materials, scale and finishes hold their character in the hall.

The meeting releases the budget. The aisle settles it, in front of people who have walked the whole hall first.

Late October and November briefs are in approval now. Send us the show and your square metres for a feasibility read.

16/07/2026

Performance over decoration.
𝗧𝗵𝗮𝘁 𝗶𝘀 𝗵𝗼𝘄 𝘄𝗲 𝗯𝘂𝗶𝗹𝗱.

A stand has one job: to make a passing stranger stop, and to make the right conversation happen. Everything after that is finish.

We design for that job the way engineers design for load:
→ Where attention lands in the first seconds.
→ How people move through the space, and where they pause.
→ How it still reads sharp on day three, under real traffic and real light.

A render can look impressive and still fail the floor. The stands that perform were engineered for the floor from the first drawing.
This month we are showing the logic behind that, one piece at a time.

Message us your autumn show for a feasibility read.

𝗔𝗽𝘀𝘁𝗮𝗴𝗲 · +𝟯𝟬 𝟮𝟭𝟬 𝟮𝟰𝟲𝟬𝟱𝟴𝟱

09/07/2026

𝗧𝗵𝗲 𝗮𝘂𝘁𝘂𝗺𝗻 𝗰𝗮𝗹𝗲𝗻𝗱𝗮𝗿 𝗷𝘂𝘀𝘁 𝗰𝗿𝗼𝘀𝘀𝗲𝗱 𝗶𝘁𝘀 𝗳𝗶𝗿𝘀𝘁 𝗵𝗮𝗿𝗱 𝗹𝗶𝗻𝗲.
𝗧𝘄𝗼 𝘀𝗵𝗼𝘄𝘀 are deciding their builds 𝘁𝗵𝗶𝘀 𝘄𝗲𝗲𝗸. Two still have room. One is a year out.

In May we published the math. Twelve to sixteen weeks from an approved brief to a built stand. The calendar has spent the first of that allowance, and the autumn shows have sorted themselves into states.

→ 𝗔𝘂𝘁𝗼 𝗔𝘁𝗵𝗶𝗻𝗮, 𝗢𝗰𝘁𝗼𝗯𝗲𝗿 𝟯 𝘁𝗼 𝟭𝟭, is at 12 weeks. This is the live edge. It sits exactly on the floor of the custom window, so the full-custom decision for Auto Athina is being made this week, not next month.

→ 𝗜𝗡𝗗𝗘𝗫 𝗘𝘅𝗽𝗼, 𝗢𝗰𝘁𝗼𝗯𝗲𝗿 𝟵 𝘁𝗼 𝟭𝟭 at Metropolitan Expo, is at 13 weeks. The same arithmetic as Auto Athina with a few days more room. Industry and technology exhibitors briefing now still have the full build open to them.

→ 𝗫𝗲𝗻𝗶𝗮, 𝗡𝗼𝘃𝗲𝗺𝗯𝗲𝗿 𝟮𝟭 𝘁𝗼 𝟮𝟯, is at 19 weeks. The full option space is open. A brief that locks this month makes Xenia the calmest build of the season.

→ 𝗗𝗘𝗙𝗘𝗔 𝟮𝟬𝟮𝟳, 𝗠𝗮𝘆 𝟭𝟴 𝘁𝗼 𝟮𝟬, is on the long clock. Flagships are decided a year out, and that year has started.

None of this is an alarm. It is the calendar doing what calendars do. What it settles is which state your show is in.

DM the show and your square meters. We will tell you exactly what is still on the table.

𝗔𝗽𝘀𝘁𝗮𝗴𝗲 · +𝟯𝟬 𝟮𝟭𝟬 𝟮𝟰𝟲𝟬𝟱𝟴𝟱

24/06/2026

𝗔𝘁 𝗛𝗼𝘁𝗲𝗹𝗶𝗮, 𝘆𝗼𝘂𝗿 𝗯𝗼𝗼𝘁𝗵 𝗴𝗲𝘁𝘀 𝗶𝗻𝘀𝗽𝗲𝗰𝘁𝗲𝗱 𝗹𝗶𝗸𝗲 𝗮 𝗿𝗼𝗼𝗺.
Procurement checks the joinery before the price list.

Hotel buyers audit spaces professionally. It is their job the other fifty weeks of the year. At Hotelia (Thessaloniki, November 13 to 15) and Xenia (Athens, November 21 to 23), that habit walks straight into your booth.

They run a hand along the counter edge. They notice how the lighting renders skin and fabric, because their guests will be lit the same way. They register whether the sample display is treated like a suite or like a shelf. By day three they know which exhibitors maintain their own space, and they draw the obvious conclusion about how those suppliers will maintain a partnership.

For hospitality shows we specify differently:
→ Touch-grade materials at hand height. The audit happens through fingertips.
→ Lighting at hospitality color temperatures, so products read as they will in the property.
→ Service access designed clean. Buyers notice the back of house. It is what they are buying.
→ One sample staged fully, as an experience, rather than ten staged as inventory.

November briefs that lock in July skip the autumn production crunch entirely.

DM the show + your sqm. We will map the timeline with you.

Apstage · +30 210 2460585

22/06/2026

A booth is judged on day one.
𝗔 𝘀𝗵𝗼𝘄𝗿𝗼𝗼𝗺 𝗶𝘀 𝗷𝘂𝗱𝗴𝗲𝗱 𝗼𝗻 𝘃𝗶𝘀𝗶𝘁 𝗳𝗼𝘂𝗿 𝗵𝘂𝗻𝗱𝗿𝗲𝗱.

The exhibition disciplines transfer to permanent spaces: flow, visibility, interaction. Then three new rules take over.

→ Repetition. The four hundredth visit must look like the first. Materials chosen for a 4-day peak start failing around month seven: edges, touchpoints, floor lines. Permanent spaces get specified for years, with maintenance designed in and panels that replace without closing the room.

→ Unstaffed moments. A booth always has people on it. A showroom is often experienced half-alone, a visitor drifting while the team is busy. The space itself does the guiding: sequence, sightlines, what gets touched first.

→ Aging light. Show lighting is tuned once and lives for four days. Showroom lighting lives through seasons, daylight shifts and lamp drift. It gets engineered as a system, with scenes, and serviced like one.

A booth converts for 4 days. A showroom converts every day, quietly, for years. Both are performance briefs. The timescale is the only difference.

Apstage · +30 210 2460585

Address

Filadelfias 170
Acharne
13671

Opening Hours

Monday	09:00 - 17:00
Tuesday	09:00 - 17:00
Wednesday	09:00 - 17:00
Thursday	09:00 - 17:00
Friday	09:00 - 17:00

Telephone

+302102460585

Website

http://www.apstage.gr/

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