ENCHANTED JAITUN STUDIO
Inspired by Indian and western culture, Designer Priyanka Vyas Malviya has created a winning style that successfully translates into Clothing and Home Furnishings. She has succeeded in building a label JAITUN STUDIO in Home Furnishing area but trying to multi-face their label that spans the apparel and Soft Furnishings world. Through traveling and buying in the northern I
ndia and being exposed to art and textiles, Crafts and techniques which inspired her to create a new prints out of that. She is a visual person and beauty attracts her like honey to a bee. Place and ambiance have always affected her – she draws inspiration from them. For Example – She was able to turn the indefinable elements of ambiance into a thing – a colorful quilt, a softly detailed blouse or a raspberry Silk Scarf – a beautiful butterfly wings pattern turn into stole print, or a beautiful wings of desire Silk Stole, unorganized Chandni – Chock colors will turn into Summer Color (Vibrant Color) – Capturing in textiles the mood and Spirit of what she felt. Even she develop their signature color palette through ‘Healing Herbs’ of the nature – Parrot Green, Leaf Green, Embreald Green, Jade Green, etc – became favorites colors. She had painted in oils as a child. So, Colors and how to use them were already a part of her life. Eventually periwinkle white became the name for and color of choice. Corals, Olives, Metallic's and soft gold's became Standards. Mostly people respond to these colors- they are pretty much nature’s foundation. Before She ever designed for furnishing area, She always appreciate and like The Furnishing Collection of ‘Mahesh Borse’ and ‘Neeru Kumar’ NID Textile Designer. She always keeps an eye on their collection, Concepts, innovation and most important ‘Synergy between tradition and contemporary design. She pursued Master Of Design in Textile Designing from National Institute of Fashion Technology, New Delhi in 2009. Her first Commercial break through came in December 29,2010 through first Exhibition Cum Sale of her label Sch’o’pfung Furnishings in flea market, Barista entrance first floor, Select City walk, Saket, New Delhi. The First person who purchased her Green quilting style collection inspired by Architecture of Rajasthan were interior designers from Dubai. They loved unusual, hard-to find accents. Early she hooked up with a block printing and embroidery style of product but gradually she became famous for her quilting style of furnishing product. For the future hold, She will like to expand her Retail Store Chain across India by providing high quality design and style to their Customer.
