What began with upcycling denim into new products in 2013 grew into a venture of upcycling old cloth
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Products that are ‘YOU’
Denim, a fabric one relates to comfort and style, is a cotton-based material which, when manufactured, has huge environmental consequences. Yes, your favourite pair of jeans which you cherish has come quite a long way to end up in your cupboard.
400 MJ of energy, 1500 galleons of water, 3 kilograms of chemicals (including synthetic indigo dye and pesticides used to grow cotton) and one and a half pounds of cotton goes in to make one pair of jeans. The output is clean water bodies dirtied with the dumping of harmful leftover dyes and acid mine drainage, 32 kilograms of carbon dioxide and, of course, one pair of jeans.
According to Cotton Incorporated, 450 million pairs of jeans are sold in the United States alone. The toll the manufacture of denim has taken on the environment worldwide is alarming.
The concept of Bluemadegreen is to lengthen the lifespan of all fabrics, including the extremely durable denim. Most of us have old pairs of jeans hidden in the depths of our cupboards since they no longer fit us or simply because they are too old. Our job at Bluemadegreen is to help give those unused pairs of jeans new lives, as customised accessories or outfits of your choice. Bluemadegreen ensures that all the materials used to make the upcycled products other than the cloth itself are of excellent quality.