26/06/2026
# The Mandir Store — Instagram Ad Campaign Package
**Budget:** ₹3,500/day | **Objective:** Conversions (Purchases) | **Market:** India
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# # Campaign Setup (Meta Ads Manager)
1. Campaign objective: **Sales**
2. Campaign Budget Optimization (CBO): **ON** — set total daily budget to ₹3,500
3. Conversion event: **Purchase** (confirm your Shopify Meta Pixel/Conversions API is connected — check Events Manager for "Purchase" events firing)
4. Create 2 ad sets:
- **Ad Set 1 — Prospecting:** ₹2,500/day. Age 28–55, India, Tier-1 + Tier-2 cities. Interests: home decor, interior design, Hindu festivals, puja room, Pepperfry/FabIndia shoppers.
- **Ad Set 2 — Retargeting:** ₹1,000/day. Custom Audience: website visitors (30 days), cart abandoners, IG engagers (90 days).
5. Placements: **Manual** → Instagram only → Feed, Reels, Stories (uncheck Audience Network, Messenger, Facebook)
6. Add all 4 creatives below to BOTH ad sets and let Meta's delivery system find the best performer per audience.
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# # Creative 1: Craftsmanship Reel
**Shot list:** Close-up of artisan hands carving jali lattice work → slow pan across finished sheesham grain → final reveal of full mandir in soft natural light. 15–20 sec, vertical 9:16.
**Primary Text (Variant A):**
Every mandir we make starts as a block of sheesham wood and 20+ hours of hand carving. No shortcuts, no machines for the jali work — just the same craftsmanship your grandparents would recognize. Shop handcrafted home temples, made in Nagpur. 🪔
**Primary Text (Variant B):**
This is what 20 hours of hand-carving looks like. Built to last generations, not just till the next renovation. Explore our sheesham & teak mandir collection.
**Headline:** Handcrafted. Built to Last Generations.
**Description:** Free shipping across India | COD available
**CTA Button:** Shop Now
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# # Creative 2: Before/After Room Transformation
**Shot list:** Empty unused corner of a home → quick transition/wipe → same corner with mandir installed, diya lit, fully styled. 10–15 sec.
**Primary Text (Variant A):**
That empty corner has been waiting for this. Turn any space into a place of peace — see our full range of wall-mounted and floor-standing mandirs.
**Primary Text (Variant B):**
From unused corner to sacred space in one weekend. Browse mandirs designed to fit Indian homes, big or small.
**Headline:** Transform Any Corner Into Sacred Space
**Description:** Designs for every home size | Vastu-friendly placements
**CTA Button:** Shop Now
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# # Creative 3: Festive Urgency
**Shot list:** Mandir styled with festive decor (diyas, marigold, rangoli nearby) → text overlay with countdown/delivery deadline messaging. 10 sec, can be a static carousel too.
**Primary Text (Variant A):**
Festival season is almost here — and handmade mandirs take time to craft. Order now to make sure yours arrives before the celebrations begin. 🪔
**Primary Text (Variant B):**
Limited festival delivery slots remaining. Reserve your handcrafted mandir today — don't wait till the last week.
**Headline:** Festival Delivery Slots Filling Fast
**Description:** Order now to guarantee delivery in time
**CTA Button:** Order Now
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# # Creative 4: Customer Testimonial / UGC
**Shot list:** Real customer (or styled UGC-style clip) showing their installed mandir at home, brief voiceover or on-screen text about why they chose it. 15–20 sec, casual/authentic tone — avoid overly polished studio look here.
**Primary Text (Variant A):**
"I looked at five different sellers before choosing The Mandir Store — the carving quality was on a different level." Real customers, real homes. See why families across India trust us for their puja space.
**Primary Text (Variant B):**
Don't just take our word for it. See how families across India are styling their home temples with The Mandir Store.
**Headline:** Trusted by Families Across India
**Description:** 4.8★ rated | Handcrafted in Nagpur
**CTA Button:** Shop Now
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# # Pre-Launch Checklist
- [ ] Meta Pixel / Conversions API firing correctly on Shopify (test a sample purchase)
- [ ] Custom Audiences created (website visitors, cart abandoners) — needs pixel data, may take 24–48 hrs to populate
- [ ] All 4 creatives uploaded in correct aspect ratio (9:16 for Reels/Stories, 4:5 or 1:1 for Feed)
- [ ] Payment method added in Ads Manager (this is the only step that requires you — everything else is ready to publish)
- [ ] Campaign set to **CBO ON**, ₹3,500/day total
- [ ] Placements manually restricted to Instagram only
# # Post-Launch (Week 1–2)
- Let each creative run 5–7 days before judging
- Kill anything under 1% CTR
- Once retargeting ad set shows lower cost-per-purchase than prospecting, consider shifting ₹200–500/day from prospecting to retargeting
- Refresh creative every 2 weeks to avoid fatigue
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*Ready to scale once this set proves out — happy to write the next batch of creatives or build a festival-specific campaign when you're ready.*
