12/08/2026
Zalando digitised 10,000 products, then published what happened.
+3–4% add-to-cart. +15–20% time on product page. From product to campaign-ready in 48 hours.
One asset. Product pages, packshots, lifestyle, video, AR.
Here is the part nobody says out loud: Zalando could do it because Zalando owns its inventory. Design brands don't. Their products are made by hundreds of separate companies and specified by third parties.
That gap is the whole job.