19/05/2026
Saba presents: Oasi
In Saba’s new emotional campaign, Oasi takes center stage as a landscape of wellbeing and inner calm. Through the evocative lenses of Piergiorgio Sorgetti and Federico Teoldi, the images capture the dynamism and poetry that permeate the Giardino Botanico La Cutura, in the heart of Salento, where nature becomes not merely a backdrop, but an enveloping presence creating an immersive scenography around the product by .rizzini.designer
Conceived as a welcoming and flexible refuge, Oasi interprets outdoor living through organic shapes and versatile modularity, becoming a sofa that is not simply an object, but an ecosystem that grows, evolves and adapts to its surroundings. The integration of organic materials such as cork reinforces the dialogue with nature, while sustainability guides every detail, from design to fully recyclable end-of-life components.
A continued narrative that connects design, function, and poetry.
Emotional Campaign Creative Direction & Production: &
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