24/09/2026
Sharing SOLIDS’ vision for the restyling of Frey’s Franciacorta Designer Village in Northern Italy.
SOLIDS was the architect for Phase Three of the village, as well as for a series of upgrade projects over recent years. This proposal for a new food court, featuring individual circular restaurant terraces, forms part of a broader vision for the transformation of the central square.
New paving, lighting, urban furniture and robust landscaping work together to create a more engaging and contemporary environment, with food, social spaces and landscape becoming an integral part of the overall customer experience.
In the highly competitive Milan outlet village market, experience and services are increasingly important differentiators. For us, the goal is not simply to create a place to shop, but a place where people want to stay.
Would you want to spend an afternoon here? Franciacorta Designer Village Frey
