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DINN

We are an italian design and innovation company. We conceive design innovation projects helping companies to innovate their business. www.dinndesign.com

13/05/2026

In a world of intensifying conflict and anxiety, fantasy is no longer a distraction—it is a strategic refuge.

In the era of "The Great Exhaustion," consumers are moving toward Radical Escapism—a search for mental resilience through joy and lightheartedness.

At DINN!, we translate these human insights into future-ready retail spaces.
By evolving environments into landscapes of discovery, brands can offer the "escape routes" customers now seek.

Discover how to design spaces capable of offering "glimmers of joy" within our D! POV 2026: a strategic report by DINN! Perspective on the new role of physical touchpoints as powerful marketing assets acting as media platforms for brands.

Because sometimes, the most innovative thing a brand can offer is a beautiful way to escape.

Which store last sparked joy and offered you an escape?

👇 Swipe through our carousel to explore Radical Escapism

📩 Get in touch for a chat or to receive your D! POV 2026 Report: [email protected]

HumanInsights ExperienceDesign RetailInnovation

11/05/2026

DINN! US insights shared with the Internationalization Community of , supported by in Milan.

A meeting with various contributors, dedicated to discussion and networking, bringing together retailers and partners to explore trends, tools, and strategies supporting the international growth of Italian companies.
de.carli

23/04/2026

Spaces are back, discover the DINN! Perspective with our 2026 report.

Physical locations have evolved far beyond mere points of sale; they have become essential destinations and powerful marketing assets within the modern consumer journey, acting as a media platform.

In the last year, 77% of young consumers have planned trips with the primary goal of visiting a brand’s physical space or store in person (The Harris Poll 2026).
Our dedicated strategic engine, DINN! Perspective, is focused on uncovering what’s next; through our collective of strategists and designers, we’re constantly rethinking space for this new era.

We started from our clients’ main questions:
How do we design places that people actually want to spend time in?
How can a physical store bring a brand’s promise to life, acquiring new customers and turning them into loyal fans?

The answers to these questions are synthesized in our new report, D! POV 2026, where global trends become design drivers for creating relevant spaces and powerful marketing assets.
You’ll discover how brands can craft immersive worlds that deliver joy, build trust, and offer emotional and cultural resonance.
Take a look at the slides for a first look at our findings ➡️

📩 Get your D! POV 2026 report.
Contact us to receive your free copy: [email protected]

16/04/2026

23 April, Milano Design Week, we will participate in an open round-table, a moment to discover together what happens when design goes beyond its own boundaries and permeates everything it touches—organizations, spaces, and the very movement of ideas.

info and book here: https://luma.com/4ig3ho0w (link in the stories!)

Sitting on chairs with us: Cosmico, Illo.tv, Flatmates, represented by Matteo Roversi, Ilenia Notarangelo, Alessandro Mininno, Marco De Carli

02/03/2026

Spark, the concept we designed for Sparkasse · Cassa di Risparmio di Bolzano, ( ) has recently been selected for the annual awards by FRAME( ), one of the most influential design publications worldwide, receiving a solid score of 8.99 from the jury of experts.

Read more here: https://lnkd.in/du4KEhfq

Thanks to all the colleagues who appreciated our work, expressing kind words that perfectly capture the aim of the project, such as:

"A creative and innovative, people-oriented approach that positions the space as a true gathering hub - something particularly relevant today. The design feels well adapted to a younger generation, combining simplicity with strong visual impact."

Djurdja Milutinovic (director of store design and development at Karl Lagerfeld)

"High-level interior design innovation lies in functional evolution for shifting consumer demographics. This project pioneers that approach. Through vibrant materials, local eco-friendly elements, and communal spaces designed for new media, it introduces functions absent from traditional banking-forging genuine connections with younger"

Ping Zhu 朱平 (founder at DU studio)

"Fresh banking format and design that speaks directly to a defined demographic through its identity, design language and experience."

John Naranjo (associate principal and design director at Arcadis)

Dinn! Team: Marco De Carli Domenico Rescigno Matteo Caraffini Matteo Pietra Davide Ceriani

05/02/2026

We had the chance to held a workshop inside Bank of Georgia 4B branch we designed. A good spot for a creative exercise.

30/01/2026

Images from the opening of store by .one in Riyadh.

Congrats to everyone involved!

28/01/2026

Sir Richard Branson himself attended the opening of the Virgin Mobile store ( ) in Saudi Arabia, a concept we developed together with the great team of .one , owner of the initiative, and Aqtareng as GC. Here are a couple of live&direct pictures. Congrats, everyone, more soon!

We would especially like to thank Zaid Ibrahim, Hussain Al Saeedi, Daniela Caccia, Ali Al Khalifah, PMP, from Beyond One, and Bassam M. AlBassam from Aqtareng and all the people involved. And Sir Branson for sure!

DINN! Team: Client Leader - Massimo Fabbro, with the team Domenico Rescigno, Claudia Gerini, Davide Ceriani, Sonia Micheli, Andrea Borsetto

13/01/2026

The flavour of a renewed Branding - Squisito, "Selected flavours, stories & experiences. Made with love in Italy"

We recently re-branded Squisito, a company specializing in selecting and offering premium Italian food, beverage, and lifestyle excellences, representing unique brands in exclusivity.

The primary goal of the project was to structure an effective brand for worldwide sales, with a strategic base in the Netherlands, ensuring that Italian authenticity and quality are clearly perceived in international markets.

The re-brand highlight the three dimensions, Squisito Bottega (B2C), Squisito Horeca (B2B) and Squisito Experience (for live events and experiences).

“Made - and designed - with love in Italy”, by (Davide Lodeserto Matilde Sortino) and DINN! (Client leader: Marco De Carli , Team: Matteo Caraffini Matteo Pietra)

25/12/2025

Merry Christmas to everyone!

Indirizzo

Via Crocefisso 2
Milano
20122

Orario di apertura

Lunedì	09:30 - 18:30
Martedì	09:30 - 18:30
Mercoledì	09:30 - 18:30
Giovedì	09:30 - 18:00
Venerdì	09:30 - 18:30

Telefono

+39 0287287092

Sito Web

http://www.dinndesign.com/

Notifiche

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