Lauro Dominici

08/06/2026

The 8 tools running my interior design studio that nobody expects a designer to use.

I’m not a developer. I don’t write code. I never will.

But behind my studio there’s a digital backbone — landing pages, lead capture, tracking, automations — that used to require hiring an engineer. Now AI runs it for me. These are the 8 tools that make it possible.

Every single one is free — except the first.

→ CLAUDE CODE · the brain. I describe what I need in plain English and it builds the workflow shortcut for me. Automations that save me hours every week. The only one I pay for. €20/month.

→ VISUAL STUDIO CODE · the cockpit. Where everything takes shape in front of me, in real time. I see and adjust without touching anything I don’t understand. Free.

→ SUPABASE · the engine room. Where my studio’s data lives — leads, form submissions, records. The invisible system behind every landing page. Free.

→ VERCEL · the publish button. It puts a landing page or tool live online, with a real link, in under a minute. Free.

→ GITHUB · the safety net. Every version of my work saved automatically. Nothing lost, every change reversible. Free.

→ UPTIMEROBOT · the night guard. Watches everything 24/7 and alerts me the second something breaks — before a lead ever notices. Free.

→ CLOUDFLARE · the front door. Connects my domain, keeps it fast and protected. Set once, forgotten. Free.

→ POSTHOG · the mirror. It shows me exactly how people move through my pages — where they click, where they leave — so I improve with data, not guesses. Free.

Eight tools. One paid. A full operations stack, run by one designer.

This is the real shift: you don’t need a tech team anymore. You need the right tools and the discipline to use them.

Save this for your Monday morning. And comment “STUDIO” and I’ll send you the complete toolkit I use to run my studio.

07/06/2026

When people heard I left a $300k+ job
to start over in interior design,
they all asked the same question.

“Weren’t you scared?”

Yes.

But not of what they thought.

I wasn’t scared of the market.
I wasn’t scared of starting from zero.
I wasn’t scared of making less money.

I was scared of myself.

Because for years, I had been the loudest voice
telling me not to do it.

Every cage outside me had a lock I could open.

The contract. The salary. The relocation package.
The mortgage. The corporate ladder.

All of them had a date.
All of them had an end.

But the voice in my head had no expiration.

“Wait for the next promotion.”
“You’re too senior to restart.”
“This is not the right moment.”
“What if you fail?”

That voice didn’t come from HR.
It didn’t come from my boss.
It came from me.

At some point I understood something simple.

The corporate world doesn’t keep you trapped.
It just gives you better excuses to trap yourself.

The system doesn’t need to lock the door.
You’ll do it for them.

So I stopped negotiating with the voice.

I didn’t wait for the next bonus.
I didn’t wait to “feel ready.”
I didn’t wait for permission.

I left in the middle of a fiscal year.
I left without a backup client.
I left without a plan B.

Was it reckless?
Probably.

Was it the only way?
For me, yes.

The first six months were brutal.

I doubted every decision.
I missed the structure.
I missed the certainty.

There were nights I almost went back.

But every week the voice got quieter.

Because the voice feeds on stillness.
The moment you move, it loses oxygen.

Today I run a studio that consistently
generates five figures a month.

Not because I’m braver than you.
Because I stopped waiting for the voice
to give me permission.

It never will.

Comment “REVEAL”
and I’ll send you the blueprint
I built when I finally moved.

04/06/2026

Comment “SETUP” to access the Service Agreement template I use to get paid on time, every time.

03/06/2026

Most designers think chasing payments is just part of the job.

It’s not.

It’s the result of a contract that forgot to set the rules.

When the payment schedule is vague, the client decides when to pay. When the payment schedule is in writing,
the project decides for both of you.

I learned this running international operations for years.

Then I applied it to my design studio.

Now every project moves on a payment rhythm my client agreed to before we even started.

No chasing.
No discomfort.
No 11pm reminders.

Just a system that protects both sides and lets me design instead of negotiate.

Comment “SETUP” and I’ll send you the Studio Admin
my studio runs on.

02/06/2026

Comment “SETUP” and I’ll send you the full template you can customize for your studio in less than five minutes.

01/06/2026

Most interior designers still run their studio
on Instagram, Pinterest and a Google Drive.

Then they wonder why nothing scales.
After 15 years in industrial operations and
18 months building this studio from scratch,
these are the 12 tools I open every week
to design, present, sell and grow.
Not one is for inspiration.
All of them are for ex*****on.

→ NOTION · the operating system of the studio.
Projects, clients, suppliers, costs, leads, sales,
content — all linked databases that talk to each
other. Replaces ten different apps.

→ FIGMA · every client-facing document, one
visual language. Proposals, contracts, welcome
packs, presentations, handovers — same typography,
same hierarchy, same calm across the studio.

→ RAYON DESIGN · floor plans in the browser.
Built by ex-Figma engineers for designers who think
in space, not in commands. The first real
alternative to AutoCAD.

→ BLENDER · the same 3D engine used by Pixar,
adapted to interior design. Free, open source,
professional grade. Zero license costs.

→ D5 · real-time renderings that look like
photographs. The single tool that justifies
my premium fees with clients.

→ CLAUDE · the strategic partner I never had to
hire. Briefs, business decisions, contract drafts,
technical translations. Not for renderings.
For thinking.

→ WISPR FLOW · I’m dictating this caption right
now. Voice-to-text that understands context —
emails, briefs, notes, captions.

→ STRIPE · checkout links instead of invoices.
Clients pay before the next visit gets scheduled.
Boundaries written into the contract.

→ FRAMER · my website built without a developer.
Designed in Figma logic, published in minutes.
The way a designer should run their own brand.

→ META · paid reach to scale what already works
organically. Never to fix what doesn’t.

→ MANYCHAT · every Instagram comment with a
keyword becomes a lead. Even when I’m sleeping.

→ KIT · the email list I own. No algorithm
between me and the people who chose to listen.

Twelve tools.
Zero noise.
One studio that runs like a real company.

Comment “STUDIO” and I’ll send you the complete
operational toolkit I built for my studio.

09/05/2026

Steal this 5 things from Poliform’s Flagship.

Comment “REVEAL” and I’ll send you the link to all my premium templates for Interior Designers

07/05/2026

Go check out the system I built to make it possible.
Comment “LEARN” and I’ll send you the link.

05/05/2026

Comment “PROPOSAL” and I’ll send you the full template you can customize for your studio in less than 5 minutes.

10/10/2025

https://laurodominici.com/shop/product-italian-design-furniture-pro-database

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