12/09/2017
Q: “I’m giving something away for free. How do I best position it?”
A: Articulate and revere what has gone into making the item you are gifting. Don’t just say “Free”. Say, “We spent __ years studying this and we spent __ years refining this. We’ve now put it into a form that you can grasp it and act on it instantly. It means a lot to us to share this with you. We would like to gift it to you without charge and buy it for you, but there is an expectation. If we do that, we’d like you to be willing to spend the time to read it and reflect on it and take action. We’re hoping it will help you appreciate it and want to do business with us.” Set a standard of what it is and why you’re doing it. It’s a waste to just say “free”. “Free” has to be animated, valued, and you have to connect it in an almost implicit or explicit agreement of hopeful expectation if upon actuating it produces a result.
