07/10/2026
Last week I stood on the Kinepolis stage for Paperjam 10x6 Solopreneurs. Six minutes, 300 people, and a room I will never forget 🌸
I am not a florist. I am a floral architect.
"Nobody gave me permission to do this. I built it out of a garden, a series of rejections and a stubbornness I couldn't explain to anybody."
No shop. No stock. No salaried team. Just the conviction that craft is not a hobby that happens to pay, but a real, profitable business.
I'm not selling stems. I'm translating emotions✨
Choosing craft in a world that pushes everyone towards an academic path feels lonely at first. Then the right people find you: felix ,my life partner, .kirsch and Yudid among my very first clients, who believed in me from the start and became friends along the way🤍
To my nine fellow speakers: your stories reminded me it takes courage, passion, and the guts to be different and fall flat on your face. It's one hell of a rollercoaster🎢
Huge thanks to and the Paperjam team, Olivier Rozet for hosting, Pedro from Verbalius for coaching us, and especially zíuǝp and yjgjf from Virtually 𝑒𝓋𝑒𝓇 𝒶𝒻𝓉𝑒𝓇... for the video that moved with every word.
