09/06/2026
Comfort is often spoken of as a technical achievement, but in the case of .official Standard sofa, it feels closer to a philosophy. Designed by Francesco Binfaré, the sofa has become the brand’s best-known and best-loved piece, admired not only for its visual softness but for the rare kind of ease it brings into a room. There is a generosity to it that goes beyond scale or upholstery: it invites the body to settle, to shift, to inhabit space more freely.
Its modular structure is key to that sense of freedom. Composed of irregularly shaped elements, Standard resists rigid symmetry and instead encourages compositions that feel intuitive, fluid and deeply personal. Each module can exist as part of a larger landscape or as an independent piece in its own right, while the Smart Cushion system, with its adjustable 3D backrests, allows the sofa to adapt almost choreographically to the way one wants to sit, recline or gather. Beneath that comfort lies Edra’s patented Gellyfoam technology, developed to give the cushions their distinctive responsiveness and support.
That balance between freedom and precision feels entirely in keeping with Binfaré’s way of thinking. An artist, intellectual and designer with a long and distinguished relationship with Edra, he has spent decades working at the intersection of creativity, research and industrial culture. Since joining Edra in the early 1990s, he has helped define a new language for the sofa: one that is expressive, transformative and deeply human. Standard captures that vision with rare clarity, and its availability in an outdoor version only expands the reach of a design already shaped by versatility.
