Alex Mercieca Bathroom Centre
(Since 1970 – till today)
Firm A. Its first products were purchased from local suppliers, and a small garage which served as its first retail outlet was transformed into an ironmongery store. Importing electrical and water fittings on a small scale from the Far East were the kick off and we never looked back. Business started generating very well, and imports diversif
ied to other products, mainly ceramic tiles and sanitary ware. In 1979, the expansion of the Firm necessitated the allocation of more space for stores and showrooms. Hence a larger outlet was built in Zejtun to cater for the growth of the business. Concurrently, more stores were built and rented so as to accommodate the volume of material which was being imported. By that time, exclusivity was acquired for the importation and distribution of several products manufactured by Bostik (UK), Norslo Elka (UK), Univolt (Austria), Ceramiche Giovannini (Italy), RESP Rubinetterie (Italy), Rubinetterie Paffoni (Italy), Ceramica Impero Gres (Italy), Ceramica Aurora (Italy), Ceramica Lea (Italy) and many others. In 1988, due to further expansion of business, the necessity of acquiring larger and more modern stores and showrooms was once again felt. So an ambitious project was initiated and a three storey building, comprising of 5,000 square meters of floor space was finished by the end of 1990. In June 1991 Alex Mercieca Bathroom Centre, opened its doors from the newly built premises. In the meantime, sourcing of new companies, shifted from Italy to Spain, were production of ceramic tiles and sanitaryware was on the fast track. Importation started immediately, and another proud achievement for the firm was the sole exclusivity for Cabrera S.A., Realonda S.A. and many others which were obtained in a very short time. In 1992, business relationship started with Spain’s main manufacturer of ceramic tiles, sanitary ware and bathroom accessories, namely ROCA S.A.. By 1993, full load containers started to be imported by the Firm on a regular basis, and later the exclusive rights were granted. Presently business is in full swing, and growing rapidly. The need for further extensions to accommodate business and customers is already being felt. In year 2004, we felt the need of expanding even more, and this is the reason for building another 2 floors on the existing showroom. Also another project is in the pipe line. Land has already been acquired a few meters away from the existing showroom. Plans are already in hand for the building of larger premises which will comprise eight storeys, each having 4,500 square meters of floor space, and consequently centralizing also our stores. This project is intended to be initiated in the very near future and plans to further diversify business are also in mind. The year 2000 marks our 30th Anniversary and this gives us a lot of pride. We intend to be the best for our customers and to achieve our objectives, which will further enhance our reputation, both locally and abroad.
