Ethnic ID - Interior Design & Build

Ethnic ID - Interior Design & Build We turn spaces into places you love. Full interior design, build, and custom furniture, based in Penang since the 70s. Showroom on Jalan Gottlieb.

WhatsApp us to start. Ethnic ID Sdn Bhd (Co. Reg. 200201007063 / 574726-P) is a full-service interior design and build studio based in George Town, Penang, serving homes and commercial spaces across Malaysia. Our roots go back to the 1970s, when we started as Wah Bee Furniture on Buckingham Street. We grew into Ethnic Kitchen System, and today we are a full-fledged design, renovation, and furnitur

e company with decades of craft behind us. We offer:

- Full and partial interior design and build
- Custom carpentry and bespoke furniture
- A curated furniture showroom featuring teak wood and quality pieces
- Official King Koil mattress partner in Penang

From small residential updates to large-scale commercial contracts, our team of designers, carpenters, and trusted partners delivers quality spaces on time and on brief. Ready to get started? WhatsApp, call, or message us to book an appointment. Walk-ins welcome on weekdays.

Small room. No compromises.Soft Restraint | The guest bedroom brief is often the most overlooked. Not here.Full-height h...
09/05/2026

Small room. No compromises.

Soft Restraint | The guest bedroom brief is often the most overlooked. Not here.

Full-height handleless cabinetry in warm greige laminate runs the full storage wall — flush door detailing keeps the surface plane uninterrupted, with a cantilevered vanity counter and integrated circular mirror niche stepping down at the end of the joinery run. Recessed LED cove above the vanity zone throws a wash of warm light without a single pendant or surface fixture in sight.

The sleep zone strips back to essentials — low-profile upholstered bed, linen bedding in oat and warm grey, a full-length leaning mirror anchoring the window bay, and a textured plaster artwork panel as the sole decorative element on the headboard wall.

White, warm timber, soft linen. A palette that makes a small room feel considered rather than compact.

Gelugor 3.5-Storey Terrace
Project | Residential


𝗘𝘁𝗵𝗻𝗶𝗰 - 𝗦𝗶𝗺𝗽𝗹𝗶𝗳𝘆𝗶𝗻𝗴 𝗗𝗲𝘀𝗶𝗴𝗻. 𝗘𝗹𝗲𝘃𝗮𝘁𝗶𝗻𝗴 𝗟𝗶𝘃𝗶𝗻𝗴.

03/05/2026

Warm. Quiet. Lived-in.

Muji Inspired | Natural oak, soft cream walls, and warm lighting across every room. Designed to feel calm before it feels impressive.

TreeO
Project | Residential


𝗘𝘁𝗵𝗻𝗶𝗰 - 𝗦𝗶𝗺𝗽𝗹𝗶𝗳𝘆𝗶𝗻𝗴 𝗗𝗲𝘀𝗶𝗴𝗻. 𝗘𝗹𝗲𝘃𝗮𝘁𝗶𝗻𝗴 𝗟𝗶𝘃𝗶𝗻𝗴.

The master bedroom should be the best room in the house. This one is.Quiet Sanctuary | The sleep zone anchors around a f...
03/05/2026

The master bedroom should be the best room in the house. This one is.

Quiet Sanctuary | The sleep zone anchors around a full-width oak wall panelling system — integrated recessed LED cove at the headboard datum, cantilevered floating bedside ledges, and a low-profile upholstered bed platform that keeps the room's centre of gravity grounded and calm. A textured relief artwork panel sits above the headboard wall, the only decorative gesture the room needs.

The dressing zone resolves as a dedicated joinery corridor — floor-to-ceiling oak cabinetry on both flanking walls, concealed handleless detailing throughout, with an integrated vanity nook housing mirror, open shelving, and a marble-top dresser surface tucked between the wardrobe columns.

Everything out of sightline from the bed.

Warm oak, linen grey, travertine-look stone. A material palette that earns rest.

Gelugor 3.5-Storey Terrace
Project | Residential


𝗘𝘁𝗵𝗻𝗶𝗰 - 𝗦𝗶𝗺𝗽𝗹𝗶𝗳𝘆𝗶𝗻𝗴 𝗗𝗲𝘀𝗶𝗴𝗻. 𝗘𝗹𝗲𝘃𝗮𝘁𝗶𝗻𝗴 𝗟𝗶𝘃𝗶𝗻𝗴.

Two kids. Two rooms. One design language.Sibling Quarters | The boy's room resolves around a custom full-height bunk bed...
03/05/2026

Two kids. Two rooms. One design language.

Sibling Quarters | The boy's room resolves around a custom full-height bunk bed unit — oak veneer structure with integrated LED strip lighting at each berth level, vertical timber slat feature wall as headboard backdrop, and a freestanding timber slat screen defining the sleep zone from the open floor. Built for two, with enough spatial hierarchy that each berth reads as its own territory.

The girl's room takes a quieter approach. A raised timber platform bed base anchors the sleep zone, oak wall panelling with recessed LED cove detail runs the full headboard wall, and a floating study desk with open shelving module occupies the window bay — study and sleep separated by a single partition column without closing the room down.

Both rooms held in the same warm oak and white palette. Neutral enough to grow with them. Considered enough to last beyond childhood.

Gelugor 3.5-Storey Terrace
Project | Residential


𝗘𝘁𝗵𝗻𝗶𝗰 - 𝗦𝗶𝗺𝗽𝗹𝗶𝗳𝘆𝗶𝗻𝗴 𝗗𝗲𝘀𝗶𝗴𝗻. 𝗘𝗹𝗲𝘃𝗮𝘁𝗶𝗻𝗴 𝗟𝗶𝘃𝗶𝗻𝗴.

A blank room. We turned it into the heart of the house.Shared Library | Most homes assign productivity to a single close...
01/05/2026

A blank room. We turned it into the heart of the house.

Shared Library | Most homes assign productivity to a single closed room. This brief asked for something different — a central zone where kids do homework, parents finish work, and everyone occupies the same space without getting in each other’s way.

The entire feature wall resolves as a full-height oak joinery library system — glass-fronted display cabinetry with integrated LED strip lighting illuminating each shelf bay, solid concealed storage at base level. A calacatta marble-top worktable anchors the room centre, surrounded by rattan-seat timber chairs that support hours of focused work, reading, and creative output.

One space. Multiple programmes. Every family member productive under the same roof.

Gelugor 3.5-Storey Terrace
Project | Residential


𝗘𝘁𝗵𝗻𝗶𝗰 - 𝗦𝗶𝗺𝗽𝗹𝗶𝗳𝘆𝗶𝗻𝗴 𝗗𝗲𝘀𝗶𝗴𝗻. 𝗘𝗹𝗲𝘃𝗮𝘁𝗶𝗻𝗴 𝗟𝗶𝘃𝗶𝗻𝗴.

30/04/2026

Every room, one vision.

Home Complete | This is TreeO, fully handed over. From the parents’ bedroom wrapped in warm oak and soft lighting, to the home office built for work and rest in the same breath, to a living space that flows without walls getting in the way. A kitchen built on concrete construction and finished to last.

Every detail considered, every material chosen to stay relevant long after the paint dries.

This is what we mean by Simplifying Design. Elevating Living.

TreeO
Project | Residential


𝗘𝘁𝗵𝗻𝗶𝗰 - 𝗦𝗶𝗺𝗽𝗹𝗶𝗳𝘆𝗶𝗻𝗴 𝗗𝗲𝘀𝗶𝗴𝗻. 𝗘𝗹𝗲𝘃𝗮𝘁𝗶𝗻𝗴 𝗟𝗶𝘃𝗶𝗻𝗴.

Most rooms do one thing. This one does four.Living Corridor | The second-floor family hall resolves a demanding brief — ...
29/04/2026

Most rooms do one thing. This one does four.

Living Corridor | The second-floor family hall resolves a demanding brief — piano, chess, exercise, and open family time — within a single linear spatial volume.

Full-height oak joinery wall runs the longitudinal axis, concealed storage behind handleless push-to-open cabinetry with oval cutout detailing. Opposite, a series of arched timber-framed whiteboard panels articulate the corridor typology into legible activity zones without physical partition.

Every programme element absorbed into the architecture. Nothing bolted on.

Designed for the way a family actually lives.

Gelugor 3.5-Storey Terrace
Project | Residential


𝗘𝘁𝗵𝗻𝗶𝗰 - 𝗦𝗶𝗺𝗽𝗹𝗶𝗳𝘆𝗶𝗻𝗴 𝗗𝗲𝘀𝗶𝗴𝗻. 𝗘𝗹𝗲𝘃𝗮𝘁𝗶𝗻𝗴 𝗟𝗶𝘃𝗶𝗻𝗴.

Two kitchens. One material language.Culinary Threshold | The dry kitchen resolves as a fully integrated joinery system —...
13/04/2026

Two kitchens. One material language.

Culinary Threshold | The dry kitchen resolves as a fully integrated joinery system — L-shaped base cabinetry in oak veneer with handleless push-to-open detailing, calacatta marble-look countertop running the full perimeter, and full-height pantry column combining concealed storage with open appliance shelving. Reeded glass sliding partition in black steel framing separates wet and dry zones without closing off borrowed natural light from the window fenestration beyond.

The wet kitchen follows the same material discipline — matching oak upper and lower cabinetry, continuous marble worktop, white glazed tile splashback kept flush and uninterrupted.

Before and after. Same footprint. Completely different spatial order.

Gelugor 3.5-Storey Terrace
Project | Residential


𝗘𝘁𝗵𝗻𝗶𝗰 - 𝗦𝗶𝗺𝗽𝗹𝗶𝗳𝘆𝗶𝗻𝗴 𝗗𝗲𝘀𝗶𝗴𝗻. 𝗘𝗹𝗲𝘃𝗮𝘁𝗶𝗻𝗴 𝗟𝗶𝘃𝗶𝗻𝗴.

This is what an empty shell looks like before we get our hands on it.Warm Geometry | A narrow, linear ground floor plan ...
12/04/2026

This is what an empty shell looks like before we get our hands on it.

Warm Geometry | A narrow, linear ground floor plan — typical of the terrace typology — resolved through a continuous material language of warm oak veneer, textured microcement wall finish, and a restrained neutral palette held across all zones.

The foyer establishes the spatial threshold: a full-height oak carpentry volume wraps the entry alcove, integrating concealed storage cabinetry, open display shelving, and a cantilevered bench seat beneath a timber-clad ceiling soffit. A pivot point before the home opens up.

The living zone anchors around a vertical timber slat feature wall with integrated low-line media console. Track lighting runs the full longitudinal axis, supplemented by pendant clusters over the dining zone. The marble-top dining table sits on axis with the arched kitchen entry beyond — borrowed depth that makes the linear plan read larger than it is.
Before and after. Same bones. Completely different spatial experience.

Gelugor 3.5-Storey Terrace
Project | Residential


𝗘𝘁𝗵𝗻𝗶𝗰 - 𝗦𝗶𝗺𝗽𝗹𝗶𝗳𝘆𝗶𝗻𝗴 𝗗𝗲𝘀𝗶𝗴𝗻. 𝗘𝗹𝗲𝘃𝗮𝘁𝗶𝗻𝗴 𝗟𝗶𝘃𝗶𝗻𝗴.

Some spaces just make you exhale the moment you cross the threshold.Calm Reclaimed | Lateral wall demolition and reconst...
11/04/2026

Some spaces just make you exhale the moment you cross the threshold.

Calm Reclaimed | Lateral wall demolition and reconstruction to expand the net floor area. Floor-to-ceiling joinery wall in warm oak veneer, housing integrated overhead storage, open shelving modules, and a cantilevered vanity workstation. Recessed downlighting over the joinery nook. Slim black vertical partition as a spatial divider without full enclosure.

Material palette held to warm oak, raw linen, and matte ceramics — the Japandi discipline of restraint applied to every finish decision.

Gelugor 3-storey landed terrace. Guest room designed to feel like the best room in the house.

Project | Residential


𝗘𝘁𝗵𝗻𝗶𝗰 - 𝗦𝗶𝗺𝗽𝗹𝗶𝗳𝘆𝗶𝗻𝗴 𝗗𝗲𝘀𝗶𝗴𝗻. 𝗘𝗹𝗲𝘃𝗮𝘁𝗶𝗻𝗴 𝗟𝗶𝘃𝗶𝗻𝗴.

Address

George Town

Opening Hours

Monday 09:00 - 18:00
Tuesday 09:00 - 18:00
Wednesday 09:00 - 18:00
Thursday 09:00 - 18:00
Friday 09:00 - 18:00
Saturday 09:00 - 18:00

Telephone

+6042298712

Website

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