14/08/2026
“Build Better, Live Better”
This has been SHERA's enduring commitment since the first day of its business, growing steadily into its 50th year.
SHERA began with the intention of making ‘home’ a ‘sanctuary’ for families and loved ones. Regardless of whether your perfect house is, quality of life must always come first. SHERA’s building materials are part of making every dream sanctuary a reality. Beyond offering high-quality, affordable materials with assuring to strive for excellence worldwide, SHERA has also embedded environmental friendliness into every product from the very beginning and continues to do so to this day.
SURIONG has been with SHERA as pioneer distributor since day1 for Malaysia construction industry. We have the skills and technical backup for every situations supported by SHERA technical team.
We will share 10 stories of SHERA's ‘Green Soul,’
where innovation meets design to make every home-building project eco-friendly, leading to the phrase: the more homes we build, the more sustainable the world becomes.
Story 1
*Embracing the Green Soul from the very first step*
SHERA began as a family business producing roofing tiles under the well-known brand ‘Ha Huang,’ with the familiar slogan ‘Ha Huang – Durable, Worry-Free.’ Recognizing the dangers of commonly used asbestos as a carcinogen, the development of ‘Fiber Cement’ technology replaced asbestos with cellulose fibers mixed with cement. SHERA sources this cellulose from sustainable plantations, helping to expand forested areas. From its very first step, SHERA has moved forward in harmony with its Green Soul philosophy.