The Stone Twins

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The Stone Twins Creative Brand Agency The Stone Twins is a creative communications agency founded by twin brothers Declan & Garech Stone, in the last year of the 20th Century.

The Stone Twins’ combination of strategy, creativity and wit delivers engaging concepts, deep brand intelligence and memorable brand experiences. The Stone Twins are the creative agency behind A’DAM Toren, the newly-opened multifunctional tower in Amsterdam. Not only did The Stone Twins devise the name (an abbreviation for ‘Amsterdam’ or ‘Amsterdam Dance and Music’), brand strategy and communications for A’DAM - and it’s sub-brands Moon, Madam & A’DAM&Co - but they also led the interior design teams in their pursuit of a holistic brand identity. Passionate and assertive about design, The Stone Twins are authors of ‘LOGO R.I.P.’ (a critically acclaimed book that commemorates 50 defunct logos) and regularly contribute articles to various design journals, such as Eye, DesignWeek, Amsterdam Ad Blog and Communicatie. The Stone Twins were Head of the ‘Man and Communication’ department at Design Academy Eindhoven from 2008 until 2013. They currently provide lectures and workshops on visual communication at several international design schools. In addition, The Stone Twins have been speakers at numerous creativity conferences, such as OFFSET and Integrated Antwerp. Alongside running their eponymous studio, The Stone Twins are also available as a freelance creative team. In recent years, they have worked with 180 Amsterdam, Indie and Wieden+Kennedy. The work of The Stone Twins has won awards at D&AD, Dutch Design Awards, ADCN, European Design Awards and FWA; and forms part of the permanent collections of the Cooper-Hewitt New York, the Stedelijk Museum Amsterdam and their parents’ living room. Yeah!

EUROPA: 70th Anniversary StampWe’re delighted to have created a special stamp for An Post, Ireland, commemorating the 70...
16/09/2026

EUROPA: 70th Anniversary Stamp

We’re delighted to have created a special stamp for An Post, Ireland, commemorating the 70th anniversary of the EUROPA stamps.

At the heart of our design is a diagonal line of seven silver dots – a nod to the shared EUROPA stamp design issued by participating member countries. These dots are then expanded into the colours of Europe’s flags and scattered like confetti for the inevitable pan-European knees-up.

The second photo shows Garech sheepishly signing First Day Covers at the official stamp launch at STAMPA 2026.

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A big thanks to our wonderful clients Dave Mulholland & Eileen Mooney at An Post (Irish Postal Service).
And a special thank you to Phil Kane (STAMPA Chairman) & Robert Benninghoff (Eire Philatelic Association) for organising the trip!

03/07/2026

It’s been a pleasure working with for the past 10 years. Over that time, we’ve created more than 17 campaigns together. This was the very first, all the way back in 2016.

Enjoy this weekend’s edition at Taets Art & Event Park in Zaandam.
Morefabriek. More Than Mode.

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Brand + Campaign Identity by The Stone Twins
Motion design by the wonderful florian.joahn
Special thanks to , Merel and Annelies at for their collaboration and inspiration over the years.

13/06/2026

We’re proud to have won GOLD at the European Design Awards for the logo we created for Het Muntgebouw.

The identity draws on the rich history of the former Royal Dutch Mint. The bespoke typography is inspired by the Juliana Guilder coin series, once minted here in the millions. A milled-edge frame and a system of small, adaptable icons (referencing traditional mint marks) complete the identity.

A huge thank you to our clients Daan, Pim, and Jet Happel for their trust and collaboration. Special thanks to Ramiro Espinoza for the beautiful type design, and Matt Fowler for bringing the identity to life through motion.

Client: Amstam, Group Aaron
Brand Identity: The Stone Twins

In 2009, we created this advert for Nike, which ran nationally the day after the Netherlands qualified for the 2010 Worl...
10/06/2026

In 2009, we created this advert for Nike, which ran nationally the day after the Netherlands qualified for the 2010 World Cup in South Africa.

The message was simple and still stands: Just Do It.

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Client: Nike Football (EMEA)
Agency: INDIE × The Stone Twins

When WTC Amsterdam approached us in June 2024, they challenged us to redefine their identity. Despite its central role i...
04/06/2026

When WTC Amsterdam approached us in June 2024, they challenged us to redefine their identity. Despite its central role in the Zuidas business district, WTC had developed a reputation for being old-fashioned, overly corporate, and exclusive.

Following an intense collaboration, we’re proud to have developed a new positioning and brand identity for WTC Amsterdam. Built around the W–T–C initials, ‘Welcome To Change’ is more than a tagline, it reflects WTC’s evolution from a traditional business hub into a platform for the new economy, open to the people and ideas shaping tomorrow.

Welcome To Creativity.
Welcome To Collaboration.
Welcome To Circularity.
Welcome To Community.
Welcome To Connection.
Welcome To Change.

WTCamsterdam.com

Thank you to the entire WTC team, especially Femke, Rogier and Lea.

Client: .amsterdam
Brand Strategy, Identity & Communication:
Marcom + Digital: / .nl
Interior Design:

28/05/2026

Ja***ff Conference is back!

Two days of drooling and hobnobbing with thought leaders, legendary legends, and people who talk with their hand​s​.​

We can’t wait!

2–3 June 2026
Amsterdam
Ja***ffConference.com

***ff

A’DAM Toren turned 10 this week.A project we’re immensely proud of – here’s our Top 10.Congrats Sander, Duncan, Hans and...
14/05/2026

A’DAM Toren turned 10 this week.
A project we’re immensely proud of – here’s our Top 10.

Congrats Sander, Duncan, Hans and A’DAM – let’s turn it up to 11!

Brand name, identity, communications
& art direction: The Stone Twins
Interior Design:

A Catalogue of Curiosities, Relics, Art and Propaganda – 2010On the occasion of 40 years in business, we created ‘A Cata...
21/04/2026

A Catalogue of Curiosities, Relics, Art and Propaganda – 2010

On the occasion of 40 years in business, we created ‘A Catalogue of Curiosities, Relics, Art and Propaganda’ (or CRAP for short). A visual autobiography told through 40 objects.

15 years on, we’re still making crap.

Concept, Design & Copywriting: The Stone Twins
Specifications: Limited edition book with gummed sheet of images. Six-colour print with gold foil block.
CRAP won a D&AD Pencil in 2011.

Adres

Amsterdam

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